自媒体对出版品牌传播的影响研究
发布时间：2019-01-14 12:55
【摘要】：自媒体的媒介属性促使媒介环境发生了颠覆性的变革,出版业市场竞争的加剧又增强了出版品牌传播的重要性,自媒体的特性对出版品牌传播有哪些影响,自媒体时代的出版品牌传播活动应该如何开展,又需要遵循哪些原则,在传统出版业的数字化转型时期,这些都是值得我们深入思考的问题。
[Abstract]:Since the media attribute of the media has caused the media environment to change subversely, the market competition in the publishing industry has increased the importance of the publishing brand communication, and what influence has the characteristics of the media had on the publishing brand communication? Since the media era of publishing brand communication activities should be carried out, and what principles should be followed, in the traditional publishing industry digital transformation period, these are worthy of our in-depth thinking.
【作者单位】： 北京印刷学院;
【分类号】：G239.2
[Abstract]:Since the media attribute of the media has caused the media environment to change subversely, the market competition in the publishing industry has increased the importance of the publishing brand communication, and what influence has the characteristics of the media had on the publishing brand communication? Since the media era of publishing brand communication activities should be carried out, and what principles should be followed, in the traditional publishing industry digital transformation period, these are worthy of our in-depth thinking.
【作者单位】： 北京印刷学院;
【分类号】：G239.2
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