潮州自媒体发展现状调研——基于十个地方微信自媒体公众号的实证研究

发布时间：2019-01-21 07:26

【摘要】：在融合媒介的大背景下,自媒体是地方文化立体式传播的重要助力。运营者在利用新媒体互动性强、多媒体整合等优势进行信息输出的同时,也应重视平台的建设和运营,引入专业化运营管理,打造个性化品牌。同时,还要提升自身媒介素养,规范传播内容,不盲目发声、不随意引导,在具备舆情判断力前提下理性传达观点。潮州文化源远流长,极具地域特色,若能把握好自媒体的发展趋势并加以利用、与传统媒体融合发展,结合两者优势,定能为潮州文化的传播起到有力的推动作用。
[Abstract]:Under the background of fusion media, self-media is an important help for the local culture. At the same time, the operator should pay attention to the construction and operation of platform, introduce specialized operation management, and create individualized brand while making use of the advantages of new media interaction and multimedia integration to carry out information output. At the same time, we should improve our media literacy, standardize the content of communication, not blindly voice, do not arbitrarily guide, in the premise of public opinion judgment rational transmission of views. Chaozhou culture has a long history and regional characteristics. If we can grasp the development trend of self-media and make use of it, combine with the traditional media and combine the advantages of both, it will be able to play a powerful role in promoting the spread of Chaozhou culture.
【作者单位】：韩山师范学院;
【基金】：2016年度潮州市科技计划项目“新媒体环境下潮汕地区非物质文化遗产数字化研究——以潮绣的数字化保护及新媒体传播为例”(项目编号:2016GY28) 潮州市哲学社会科学“十三五”规划2016年度项目“潮州非物质文化遗产的新媒体传播策略研究”(项目编号:2016-D-04) 潮州市哲学社会科学“十二五”规划2015年度重点项目“网络新媒体平台的搭建及其应用研究”(项目编号:2015-D-01)阶段性成果
【分类号】：G206

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