少数民族特色产品的品牌化建设研究——基于国际贸易视角

发布时间：2019-01-22 16:52

【摘要】：推广民族特色产品、发展民族经济是民族地区经济发展的惯常方式,为使民族特色产品拥有更广阔的市场并保持一定的利润空间,对民族特色产品的品牌建设必不可少。整体上看,文化性、民族性是民族特色产品的共同特征,手工制作、原始风格也是多数民族产品共同的卖点,因此民族特色产品的品牌化建设必然也存在共性,对于相关共性的研究可以为具体民族特色产品的品牌打造提供有效的参考,而从现有相关研究成果来看,大多研究关注于具体民族特色产品,而对于民族特色产品的品牌化建设的共性研究少有涉及,基于以上思路,在国际贸易视角下,从质量体系、文化底蕴、知识产权保护、产品供给能力等方面对民族特色产品品牌化建设的相关问题进行了探讨。
[Abstract]:To promote the national characteristic products, the development of the national economy is the usual way of the economic development of the ethnic region. In order to make the national characteristic products have a wider market and maintain a certain profit space, the brand construction of the national characteristic products is essential. As a whole, cultural and national characteristics are the common features of the national product, and the original style is the common selling point of most of the national products. Therefore, the brand-building of the national product is necessarily common. The research on the related commonalities can provide an effective reference for the brand building of the specific national characteristic products, and from the related research results, most of the research focuses on the specific national characteristic products, and the common research on the brand construction of the national characteristic products is rare, Based on the above thought, in the perspective of international trade, the relevant problems of the brand construction of the national characteristics are discussed from the aspects of quality system, cultural background, intellectual property protection, product supply capacity and so on.
【作者单位】：河南牧业经济学院外语系;
【基金】：2013年国家社科基金课题“参与式发展视域中外援与民族自治地方自主发展研究”(13BMZ001)
【分类号】：F127

【参考文献】