媒体品牌影响力在电商平台的运用
发布时间：2019-03-09 12:14
【摘要】：正传统媒体效益日益下降,原先单纯依靠广告收入的媒体,不得不寻找新的盈利模式。新的盈利点在哪里呢?借助品牌影响力,把读者变成潜在的消费者,把官方微博、微信的粉丝关注力转化为消费力、现金流,尝试做电商是一条可行之路的基石。今年,温州日报报业集团将"温都商城"电商项目作为纸媒转型之举、升级之策来重点运营,致力打造一个服务于本地企业和消费者的本地化电子商务平台。在市场经济中,影响力的价值不可小视。具有影响力的人和组织,往往能够在市场中掌握一定的主动权,这就是影响力
[Abstract]:The efficiency of the traditional media is declining day by day, the media that rely solely on advertising revenue, have to look for a new profit model. Where is the new profit point? With the help of brand influence, readers become potential consumers, the official Weibo, WeChat fans focus on the power of consumption, cash flow, try to do e-commerce is the cornerstone of a viable road. This year, Wenzhou Daily newspaper Group will "Wendu Mall" e-commerce project as a transformation of the paper media, upgrading measures to focus on the operation, dedicated to building a localized e-commerce platform serving local enterprises and consumers. In the market economy, the value of influence can not be underestimated. Influential people and organizations, often have a certain degree of initiative in the market, this is influence
【作者单位】： 温州都市报;
【分类号】：F724.6;G206
本文编号：2437440
[Abstract]:The efficiency of the traditional media is declining day by day, the media that rely solely on advertising revenue, have to look for a new profit model. Where is the new profit point? With the help of brand influence, readers become potential consumers, the official Weibo, WeChat fans focus on the power of consumption, cash flow, try to do e-commerce is the cornerstone of a viable road. This year, Wenzhou Daily newspaper Group will "Wendu Mall" e-commerce project as a transformation of the paper media, upgrading measures to focus on the operation, dedicated to building a localized e-commerce platform serving local enterprises and consumers. In the market economy, the value of influence can not be underestimated. Influential people and organizations, often have a certain degree of initiative in the market, this is influence
【作者单位】： 温州都市报;
【分类号】：F724.6;G206
【相似文献】
相关期刊论文 前10条
1 谢名一;;中国传统媒体创新与拓展品牌影响力探讨[J];新闻传播;2011年03期
2 陈旭鑫;;以专题策划提升网站影响力[J];当代传播;2008年02期
3 高茜;;节目主持人评价体系与媒体品牌形象塑造——电视媒体品牌形象的可持续发展之道[J];新闻世界;2009年12期
4 李维;电视媒体如何打造“精神品牌”——浅谈《感动中国》的成功[J];杭州师范学院学报(医学版);2005年04期
5 牟文俊;;快乐购的快速发展与商业模式分析[J];新闻天地(下半月刊);2010年08期
6 袁学成;;论传媒广告公司品牌影响力的提升[J];新西部;2010年09期
7 殷新宇;Billboard娱乐互联网[J];电子商务;2002年10期
8 ;信息窗[J];新闻知识;2003年11期
9 马川;谁烧掉了西安报媒的亿元资金?——浅析“西安现象”及新闻的主体地位[J];新闻界;2003年03期
10 马川;谁烧掉了西安报媒的巨额资金?——浅析“西安现象”及新闻的主体地位[J];报刊之友;2003年03期
相关硕士学位论文 前3条
1 谢迪君;地方媒体与城市品牌传播关系研究[D];苏州大学;2008年
2 王莹;《大河报·厚重河南》研究[D];河南大学;2007年
3 刘权;运动服装品牌传播手段选取策略的研究[D];北京服装学院;2012年
，本文编号：2437440
本文链接：https://www.wllwen.com/guanlilunwen/pinpaiwenhualunwen/2437440.html
