河北省文化创意产业品牌的塑造研究
发布时间：2019-03-13 13:22
【摘要】：世界经济进入知识经济时代的今天,文化创意产业已经成为一种能带来巨大经济效益的经济模式。而文化创意产业品牌的建设,会使其产生更大的经济价值、文化价值和社会价值。针对文化资源丰富的河北省,如何塑造文化创意产业品牌,以品牌文化的视角研究文化创意产业的发展路径,针对其发展过程中不可避免的品牌塑造问题进行研究,具有较高的研究价值和现实意义。
[Abstract]:With the world economy entering the era of knowledge economy, cultural and creative industries have become an economic model that can bring huge economic benefits. And the construction of cultural and creative industry brand, will make it produce greater economic value, cultural value and social value. In view of the rich cultural resources in Hebei Province, how to shape the brand of cultural and creative industry, to study the development path of cultural creative industry from the perspective of brand culture, and to study the inevitable problem of brand shaping in the course of its development. It has high research value and practical significance.
【作者单位】： 河北大学;
【基金】：河北省社会科学基金委托项目《河北省文化创意产业品牌塑造究》HB2012WT92
【分类号】：G124
[Abstract]:With the world economy entering the era of knowledge economy, cultural and creative industries have become an economic model that can bring huge economic benefits. And the construction of cultural and creative industry brand, will make it produce greater economic value, cultural value and social value. In view of the rich cultural resources in Hebei Province, how to shape the brand of cultural and creative industry, to study the development path of cultural creative industry from the perspective of brand culture, and to study the inevitable problem of brand shaping in the course of its development. It has high research value and practical significance.
【作者单位】： 河北大学;
【基金】：河北省社会科学基金委托项目《河北省文化创意产业品牌塑造究》HB2012WT92
【分类号】：G124
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