上海市会展业品牌化发展浅析
发布时间：2019-04-07 18:40
【摘要】： 上海会展业在中国居于统帅地位,是中国会展业的代表。在上海市政府重大课题《迈向21世纪的上海》和《十五规划》中,明确提出了“会议展览中心城市”和“国际会展城市”的发展目标。本文以上海为例,通过对上海会展业的发展现状、原因、存在的问题以及解决对策等多方面的分析,探讨会展业品牌化发展的战略、措施,渴望为上海会展业实现跨越式发展提供借鉴。 本文的创新之处在于:通过对上海市会展业品牌化发展的可行性分析,从统一管理、行业规划、审批制度、法规体系、会展营销、企业实力、场馆建设、会展人才等八个方面入手,分析当前的现状,找出解决问题的办法、措施,得出实施会展业品牌化发展战略是上海会展业快速健康发展有力抓手的观点。 20世纪90年代,中国会展业才开始真正发展。会展业的各种问题和不足,如会展规模小、质量低、服务差、办展重复、国际展名不副实、会展企业弱、行业协会不作为等现象在上海会展业中都有所反应。本文认为,这些问题必须采用品牌化发展战略才能得到根本解决,上海应该走在前面,而且上海也有条件率先在国内实施品牌化发展战略。
[Abstract]:Shanghai conference and exhibition industry is in chief position in China, is the representative of Chinese convention and exhibition industry. In Shanghai Municipal Government's major project "Shanghai towards the 21st Century" and the Tenth five-year Plan, the development goals of "Convention and Exhibition Center City" and "International Convention and Exhibition City" are clearly put forward. Taking Shanghai as an example, this paper discusses the strategy and measures of the brand development of the convention and exhibition industry through the analysis of the current situation, reasons, existing problems and solutions to the development of the convention and exhibition industry in Shanghai. Eager for Shanghai convention and exhibition industry to achieve leap-forward development to provide a reference. The innovation of this paper is: through the feasibility analysis of the brand development of Shanghai convention and exhibition industry, from the unified management, industry planning, examination and approval system, regulatory system, exhibition marketing, enterprise strength, venue construction, Starting with eight aspects such as exhibition talents, this paper analyzes the present situation, finds out the methods and measures to solve the problems, and draws the conclusion that implementing the brand development strategy of convention and exhibition industry is a powerful point of view for the rapid and healthy development of Shanghai convention and exhibition industry. In the 1990s, China's convention and exhibition industry began to develop. All kinds of problems and deficiencies of convention and exhibition industry, such as small scale, low quality, poor service, repeated exhibition, international exhibition, weak exhibition enterprises, industry association inaction and so on, have been reflected in Shanghai convention and exhibition industry. This article thinks that these problems must adopt brand development strategy to get the fundamental solution, Shanghai should walk ahead, and Shanghai also has the condition to take the lead in implementing the brand development strategy in China.
【学位授予单位】：华中农业大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：F713.83
本文编号：2454319
[Abstract]:Shanghai conference and exhibition industry is in chief position in China, is the representative of Chinese convention and exhibition industry. In Shanghai Municipal Government's major project "Shanghai towards the 21st Century" and the Tenth five-year Plan, the development goals of "Convention and Exhibition Center City" and "International Convention and Exhibition City" are clearly put forward. Taking Shanghai as an example, this paper discusses the strategy and measures of the brand development of the convention and exhibition industry through the analysis of the current situation, reasons, existing problems and solutions to the development of the convention and exhibition industry in Shanghai. Eager for Shanghai convention and exhibition industry to achieve leap-forward development to provide a reference. The innovation of this paper is: through the feasibility analysis of the brand development of Shanghai convention and exhibition industry, from the unified management, industry planning, examination and approval system, regulatory system, exhibition marketing, enterprise strength, venue construction, Starting with eight aspects such as exhibition talents, this paper analyzes the present situation, finds out the methods and measures to solve the problems, and draws the conclusion that implementing the brand development strategy of convention and exhibition industry is a powerful point of view for the rapid and healthy development of Shanghai convention and exhibition industry. In the 1990s, China's convention and exhibition industry began to develop. All kinds of problems and deficiencies of convention and exhibition industry, such as small scale, low quality, poor service, repeated exhibition, international exhibition, weak exhibition enterprises, industry association inaction and so on, have been reflected in Shanghai convention and exhibition industry. This article thinks that these problems must adopt brand development strategy to get the fundamental solution, Shanghai should walk ahead, and Shanghai also has the condition to take the lead in implementing the brand development strategy in China.
【学位授予单位】：华中农业大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：F713.83
【引证文献】
相关期刊论文 前1条
1 王莲峰;叶峗葆;;世博效应与上海展会知识产权保护研究[J];法治研究;2010年11期
，本文编号：2454319
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