广东文化视觉形象品牌整合构建与提升设计实践研究
发布时间：2019-05-22 11:48
【摘要】：广东要培育视觉文化和精神内涵,树立符合时代需求的品牌形象,都应植根于广东这片沃土,还应与时俱进,培植开放、多元、自信、成熟的文化心态,这是一个不可忽视的视觉源点和缘点,也是文化再度启程的出发原点,亦是广东文化和品牌文化的根。这也是当下区域性品牌文化生成、生长与发扬的一方沃土,区域性品牌通过整合构建与提升设计,能使地缘文化以视觉形象的方式再度融入到现代生活中并薪火相传。
[Abstract]:In order to cultivate visual culture and spiritual connotation and establish a brand image in line with the needs of the times, Guangdong should be rooted in the fertile land of Guangdong, and should keep pace with the times and cultivate an open, pluralistic, confident and mature cultural mentality. This is not only a visual source and origin that can not be ignored, but also the starting point of culture again, and it is also the root of Guangdong culture and brand culture. This is also a fertile soil for the generation, growth and development of regional brand culture at present. Through the integration, construction and promotion of design, regional brand can make geo-culture integrate into modern life again in the way of visual image and pass on from generation to fire.
【作者单位】： 广州美术学院;
【基金】：广东省哲学社会科学“十二五”规划2013年度学科共建项目,项目编号:GD13XYS06
【分类号】：J505
本文编号：2482917
[Abstract]:In order to cultivate visual culture and spiritual connotation and establish a brand image in line with the needs of the times, Guangdong should be rooted in the fertile land of Guangdong, and should keep pace with the times and cultivate an open, pluralistic, confident and mature cultural mentality. This is not only a visual source and origin that can not be ignored, but also the starting point of culture again, and it is also the root of Guangdong culture and brand culture. This is also a fertile soil for the generation, growth and development of regional brand culture at present. Through the integration, construction and promotion of design, regional brand can make geo-culture integrate into modern life again in the way of visual image and pass on from generation to fire.
【作者单位】： 广州美术学院;
【基金】：广东省哲学社会科学“十二五”规划2013年度学科共建项目,项目编号:GD13XYS06
【分类号】：J505
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