代工企业——国外品牌客户的竞合关系与绩效研究
发布时间：2019-05-31 21:01
【摘要】：以99家样本企业的调研数据进行实证研究,探讨了本土代工企业与国外品牌客户之间竞合关系的类型和绩效差异。聚类分析结果表明,双方的竞合关系可分为强合作型、强竞争型、合作竞争俱强型及合作竞争俱弱型四类。回归分析结果表明,合作关系多个构面对升级绩效和经营绩效有较显著的正向影响,但竞争关系中制造、质量和价格等交易条件则对升级绩效有较显著的负向影响。方差分析结果表明,与客户建立了合作竞争俱强型的代工企业可以获得更好的升级绩效。
[Abstract]:Based on the research data of 99 sample enterprises, this paper probes into the types and performance differences of the competitive relationship between local contract enterprises and foreign brand customers. The results of cluster analysis show that the concurrence relationship between the two sides can be divided into four types: strong cooperative type, strong competitive type, strong cooperative competition type and weak cooperative competition type. The results of regression analysis show that multiple aspects of cooperative relationship have significant positive effects on upgrade performance and operating performance, but trading conditions such as manufacturing, quality and price in competitive relationship have significant negative effects on upgrade performance. The results of variance analysis show that better upgrade performance can be obtained by establishing strong cooperative and competitive contract enterprises with customers.
【作者单位】： 华南师范大学外国语言文化学院;中山大学管理学院;
【基金】：华南师范大学青年教师科研培育基金项目“后金融危机时期代工企业与国外品牌客户的竞合关系及其演变的实证研究——基于广东省代工企业转型升级的视角”(2013-2014)
【分类号】：F273.2
[Abstract]:Based on the research data of 99 sample enterprises, this paper probes into the types and performance differences of the competitive relationship between local contract enterprises and foreign brand customers. The results of cluster analysis show that the concurrence relationship between the two sides can be divided into four types: strong cooperative type, strong competitive type, strong cooperative competition type and weak cooperative competition type. The results of regression analysis show that multiple aspects of cooperative relationship have significant positive effects on upgrade performance and operating performance, but trading conditions such as manufacturing, quality and price in competitive relationship have significant negative effects on upgrade performance. The results of variance analysis show that better upgrade performance can be obtained by establishing strong cooperative and competitive contract enterprises with customers.
【作者单位】： 华南师范大学外国语言文化学院;中山大学管理学院;
【基金】：华南师范大学青年教师科研培育基金项目“后金融危机时期代工企业与国外品牌客户的竞合关系及其演变的实证研究——基于广东省代工企业转型升级的视角”(2013-2014)
【分类号】：F273.2
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