“两型”视角下泛长株潭区域旅游品牌协同发展研究
发布时间：2019-06-03 08:34
【摘要】：泛长株潭地区拥有丰富的自然人文旅游资源。但由于域内核心旅游资源基本呈点状分布,旅游资源的集聚程度不高,缺乏优势旅游品牌培育与旅游品牌战略规划实施,产业集群与知名品牌的效应难以有效发挥。因此,不断挖掘和提炼区域品牌的核心价值,探索"两型"视角下区域旅游品牌建设与提升对策,实现域内主导品牌与次要品牌协同发展,增强区域品牌认同感及核心价值,有助于推进湖南旅游由资源大省向产业强省转变。
[Abstract]:Pan-Changsha-Zhuzhou-Xiangtan area is rich in natural and human tourism resources. However, due to the basic point distribution of core tourism resources in the region, the degree of agglomeration of tourism resources is not high, the lack of dominant tourism brand cultivation and the implementation of tourism brand strategic planning, the effect of industrial clusters and well-known brands is difficult to play effectively. Therefore, we should constantly excavate and refine the core value of regional brand, explore the countermeasures of regional tourism brand construction and promotion from the perspective of "two types", realize the coordinated development of leading brand and secondary brand in the region, and enhance the sense of regional brand identity and core value. It is helpful to promote the transformation of Hunan tourism from a big resource province to a strong industrial province.
【作者单位】： 长沙学院;
【基金】：长沙市科技局立项课题(编号:K1407040-41) 湖南省教育厅科研立项课题(编号:15C0133) “湖湘文化与区域旅游产业开发”省级科技创新团队(湘教通[2014]207号)
【分类号】：F592.7
[Abstract]:Pan-Changsha-Zhuzhou-Xiangtan area is rich in natural and human tourism resources. However, due to the basic point distribution of core tourism resources in the region, the degree of agglomeration of tourism resources is not high, the lack of dominant tourism brand cultivation and the implementation of tourism brand strategic planning, the effect of industrial clusters and well-known brands is difficult to play effectively. Therefore, we should constantly excavate and refine the core value of regional brand, explore the countermeasures of regional tourism brand construction and promotion from the perspective of "two types", realize the coordinated development of leading brand and secondary brand in the region, and enhance the sense of regional brand identity and core value. It is helpful to promote the transformation of Hunan tourism from a big resource province to a strong industrial province.
【作者单位】： 长沙学院;
【基金】：长沙市科技局立项课题(编号:K1407040-41) 湖南省教育厅科研立项课题(编号:15C0133) “湖湘文化与区域旅游产业开发”省级科技创新团队(湘教通[2014]207号)
【分类号】：F592.7
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