零售企业自有品牌建设存在的问题及建议
发布时间：2019-07-10 14:02
【摘要】：零售企业在企业发展到一定阶段后,会在消费市场形成一定的品牌知名度,且相比较其他企业而言,零售企业拥有渠道优势,此时通过建立自有品牌,不仅仅会给企业带来丰厚的利润,还有助于提高企业品牌形象,增加顾客对于企业的忠诚度,但是零售企业在品牌建设的过程中存在不少问题,因此本文通过对零售企业发展现状、品牌建设影响因素进行介绍,分析了零售企业自有品牌建设存在的问题,并提出零售企业建设自有品牌的对策建议,以促进零售企业的发展。
[Abstract]:After the development of the enterprise to a certain stage, the retail enterprise will form a certain brand awareness in the consumer market, and compared with other enterprises, the retail enterprise has the channel advantage. At this time, through the establishment of its own brand, it will not only bring rich profits to the enterprise, but also help to improve the brand image of the enterprise and increase the loyalty of customers to the enterprise. However, there are many problems in the process of brand building. Therefore, through the introduction of the present situation of retail enterprises and the influencing factors of brand building, this paper analyzes the existing problems of retail enterprises' own brand construction, and puts forward some countermeasures and suggestions for retail enterprises to build their own brands in order to promote the development of retail enterprises.
【作者单位】： 西北工业大学管理学院;
【分类号】：F724.2
本文编号：2512648
[Abstract]:After the development of the enterprise to a certain stage, the retail enterprise will form a certain brand awareness in the consumer market, and compared with other enterprises, the retail enterprise has the channel advantage. At this time, through the establishment of its own brand, it will not only bring rich profits to the enterprise, but also help to improve the brand image of the enterprise and increase the loyalty of customers to the enterprise. However, there are many problems in the process of brand building. Therefore, through the introduction of the present situation of retail enterprises and the influencing factors of brand building, this paper analyzes the existing problems of retail enterprises' own brand construction, and puts forward some countermeasures and suggestions for retail enterprises to build their own brands in order to promote the development of retail enterprises.
【作者单位】： 西北工业大学管理学院;
【分类号】：F724.2
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