多米尼加共和国“建筑服务中心”的市场扩展策略
发布时间：2021-05-31 16:28
研究主题是“多米尼加共和国建筑服务中心的市场份额扩展策略”。本特定文件的主要目的是确定建筑服务中心面临的管理挑战,以通过提供更好,更流畅的服务对公司及其客户有利的方式来实现多米尼加市场的扩展。建筑服务中心消除了财产所有人的所有不便,其中涉及住宅和商业建筑物的所有方面的行政,维护,卫生和安全工作,从而保护了每个共同所有人的投资剩余价值。这种管理服务在多米尼加市场上是相对较新的市场,在多米尼加市场上已经运作超过25年。这是因为城市的垂直增长一直在上个世纪,并且服务的需求随城市而增长。多年来,该公司由于没有针对公司的战略计划,因此在当地市场失去了很多定位。业务只是通过解决日常需求或可能出现的问题来运作。因此,公司失去了巨大的商机,这在当时可能极大地增加了公司在市场中的地位。我们不能不提及缺乏会计系统,该系统可以进行有效的收款管理。由于缺乏这种类型的管理,例如,公司经常不得不为相同的客户提供融资,以支付工资。业务的扩展意味着公司必须成长并承担这种成长所带来的变化。随着增长,这将使自己面临新的挑战,甚至更多。对于公司实现安全增长和平稳过渡的过程,已经研究了许多方法,这些方法不会对公司的运营和员工...
【文章来源】：上海外国语大学上海市 211工程院校 教育部直属院校
【文章页数】：64 页
【学位级别】：硕士
【文章目录】：
Acknowledgement
摘要
Abstract
Chapter One Introduction
1.1 Research Background,Purpose,and significance
1.1.1 Research Background
1.1.2 Research Purpose
1.1.3 Research Significance
1.2 Literature Review on Similar Topics
1.2.1 Urban growth and its demands
1.2.2 Business Expansion
1.2.3 Theoretical Framework Ansoff Matrix
1.2.4 Market Penetration Strategy
1.3 Research Structure
1.3.1 Research Content
1.3.2 Research Question
1.3.3 Methodology
1.3.4 Research Limitations
1.3.5 Innovation
1.3.6 Research Schedule
Chapter Two Theoretical Framework
2.1 Theoretical Framework. External and Internal Factors
2.1.1 External Factors: Ansoff Matrix
2.2 Internal Factors: Marketing Mix, and SWOT Analysis.
2.2.1 Marketing Mix
2.2.2 SWOT Analysis.
2.3 Market Segmentation and Positioning Theory
2.3.1 Market Segmentation Theory
2.3.2 Market Positioning Theory
Chapter Tree External Environment Analysis of Architectural Service Center
3.1 Introduction to the Company
3.2 Competitors
3.3 PEST Analysis
Chapter Four Internal Environment Analysis
4.1 SWOT Analysis
4.1.1 Strength
4.1.2 Weakness
4.1.3 Opportunities
4.1.4 Threats
4.2 The corporate image of the company is very damaged
4.3 Lack of sales strategy or a way to attract customers
4.4 Their portfolio of services offered to the client is very basic
4.5 Lack of efficient internal procedures or an established organizational structure
Chapter Five Solutions
5.1 Brand relaunch
5.2 Improve customer service experience
Chapter Six Implementation Plans
6.1 Brand re-launch
6.2 How to improve customer service experience
Chapter Seven Conclusion
References
Index
本文编号：3208577
【文章来源】：上海外国语大学上海市 211工程院校 教育部直属院校
【文章页数】：64 页
【学位级别】：硕士
【文章目录】：
Acknowledgement
摘要
Abstract
Chapter One Introduction
1.1 Research Background,Purpose,and significance
1.1.1 Research Background
1.1.2 Research Purpose
1.1.3 Research Significance
1.2 Literature Review on Similar Topics
1.2.1 Urban growth and its demands
1.2.2 Business Expansion
1.2.3 Theoretical Framework Ansoff Matrix
1.2.4 Market Penetration Strategy
1.3 Research Structure
1.3.1 Research Content
1.3.2 Research Question
1.3.3 Methodology
1.3.4 Research Limitations
1.3.5 Innovation
1.3.6 Research Schedule
Chapter Two Theoretical Framework
2.1 Theoretical Framework. External and Internal Factors
2.1.1 External Factors: Ansoff Matrix
2.2 Internal Factors: Marketing Mix, and SWOT Analysis.
2.2.1 Marketing Mix
2.2.2 SWOT Analysis.
2.3 Market Segmentation and Positioning Theory
2.3.1 Market Segmentation Theory
2.3.2 Market Positioning Theory
Chapter Tree External Environment Analysis of Architectural Service Center
3.1 Introduction to the Company
3.2 Competitors
3.3 PEST Analysis
Chapter Four Internal Environment Analysis
4.1 SWOT Analysis
4.1.1 Strength
4.1.2 Weakness
4.1.3 Opportunities
4.1.4 Threats
4.2 The corporate image of the company is very damaged
4.3 Lack of sales strategy or a way to attract customers
4.4 Their portfolio of services offered to the client is very basic
4.5 Lack of efficient internal procedures or an established organizational structure
Chapter Five Solutions
5.1 Brand relaunch
5.2 Improve customer service experience
Chapter Six Implementation Plans
6.1 Brand re-launch
6.2 How to improve customer service experience
Chapter Seven Conclusion
References
Index
本文编号：3208577
本文链接：https://www.wllwen.com/guanlilunwen/pinpaiwenhualunwen/3208577.html
