电信运营商信息经营类产品策略研究

发布时间：2018-02-21 02:52

本文关键词： 电信运营商信息经营产品策略商务模式　出处：《昆明理工大学》2013年硕士论文　论文类型：学位论文

【摘要】：在市场经济高速发展的社会大环境下,我国电信运营商顺应时代的潮流进入了社会经济的循环圈。随着人们生活节凑的加快,因信息不对称而产生了许多新的商业模式,电信运营商向社会开展多种形式的信息有偿服务,实现信息经营企业化已成为电信运营商的经营策略。随着移动互联网时代的到来,信息经营活动的全面展开,需要有与之相适应的运营模式和经营理论做指导。研究信息经营的现象与规律,总结经验、探索趋势,对于现代信息经营的实践活动具有重要意义。本文对目前电信运营商的信息经营现状进行了研究和分析,结合作者长期管理x公司信息经营业务的经验和X公司的实际情况,明确了X公司信息经营的思路和产品策略,梳理了x公司目前产品现状,并对x公司信息经营产品进行了整体规划,形成了查询类、预订类、通信助理类、行业信息类、融合类、综合传媒类几大类信息产品,并对每一类产品的功能定义和商务模式进行了规范。该产品规划可以从较为实际的角度指导X公司信息经营产品开发和业务开展,也可对整个电信行业的信息经营策略研究做一些有益的补充。
[Abstract]:With the rapid development of the market economy, the telecom operators of our country have entered the circle of social economy in accordance with the trend of the times. With the acceleration of people's daily life, many new business models have emerged because of the asymmetry of information. With the advent of the era of mobile Internet, the telecom operators develop various forms of paid information services and realize the information management as a business strategy for the telecom operators. With the advent of the mobile Internet era, the information management activities have been carried out in an all-round way. Research on the phenomena and laws of information management, summing up experience and exploring the trend is of great significance to the practical activities of modern information management. In this paper, the current information management situation of telecom operators is studied and analyzed. Combined with the author's long-term experience in managing X company's information business and the actual situation of X Company, the ideas and product strategies of X Company's information management are clarified. Combing the current product situation of X Company, and planning the information management products of X Company as a whole, forming several kinds of information products, such as inquiry, reservation, communication assistant, industry information, fusion, comprehensive media, etc. The function definition and business model of each kind of products are standardized. The product planning can guide X company information management product development and business development from a more practical point of view. It can also do some useful supplement to the research of information management strategy of the whole telecommunication industry.
【学位授予单位】：昆明理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F273.2;F626

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