Bestech应用程序的市场研究与商业计划

发布时间：2018-03-06 20:01

本文选题：创新科技　切入点：应用程序　出处：《上海外国语大学》2017年硕士论文　论文类型：学位论文

【摘要】：当今科技创新和技术设备的开发正飞速发展,为消费者提供了成千上万种不同的选择和替代方案,所有都基于一个简单目标:方便我们的生活。然而,伴随着这种日益增长的科技氛围,已经到了产品供应过剩的程度,造成消费者选择困难,不知道哪个才是最适合自己的。因此,开发一个差异化工具就显得比较有新意了,这是一个非常实用的工具,消费者不再需要盲目挑选设备,但确可以了解并接触到所有的不同之处,以便做出正确的选择。本商业计划的目的是分析以手机应用形式开发该工具的可行性。为了确定这款应用程序(Bestech)服务中应包括的配件和工具,我们深入分析了过多网络信息可能会导致信息失误的原因,以及如何战胜市场缺陷,应用程序应该包括哪些关键组件才能获得成功,应用失败的主要原因,竞争对手及其经营理念;,如何才能通过这项服务赚钱,使其盈利等问题。根据市场研究的结果,我们总结了主要的互联网和应用程序市场失败的原因,凭此我们将设计一个简单易行、快捷、易于上手、有吸引力的应用程序,提供信息、对比和购买等全方位服务。这将填补市场缺口,提供一个异于竞争对手,具有创新性和别具一格的服务,并通过360o全方位服务脱颖而出,成为技术修养的革命之举。由此,我们制定了一项基于创新理念的商业计划,本计划将在第二年经营期间开始利润增长,并在第二年第二季度末收回投资总额(79.177欧元)。
[Abstract]:Today, technological innovation and the development of technological equipment are booming, offering consumers thousands of different choices and alternatives, all based on a simple goal: to make our lives easier. With this growing technological atmosphere, it has reached the point of oversupply, making it difficult for consumers to choose, not knowing which is the best for them. Therefore, the development of a differentiated tool is more innovative. This is a very practical tool, consumers no longer need to blindly choose the device, but can understand and access to all the differences, In order to make the right choice. The purpose of this business plan is to analyze the feasibility of developing the tool in the form of a mobile phone application. We analyzed in depth the reasons why too much network information can lead to information failure, and how to overcome the market defects, which key components should be included in the application to be successful, and the main reasons for the failure of the application. Competitors and their business philosophy, how to make money through this service, make it profitable and so on. Based on the results of market research, we have summed up the reasons for the failure of the major Internet and application markets. So we're going to design a simple, fast, easy to use, attractive application that offers a full range of services, such as information, comparison and buying, which will fill the gap in the market and provide a different kind of service than our competitors. Innovative and unique services that stand out through the full range of 360o services have become a revolutionary step in technological accomplishment. As a result, we have developed a business plan based on innovative ideas. The plan will start profit growth during the second year of operation and recover total investment of 79.177 euros by the end of the second quarter of the second year.
【学位授予单位】：上海外国语大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F49

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