网络平台企业开放式服务创新生成机理研究

发布时间：2018-03-06 20:23

本文选题：开放式服务创新　切入点：商业生态系统　出处：《南京信息工程大学》2017年硕士论文　论文类型：学位论文

【摘要】：互联网经济的发展催生了新型的经济组织形式和市场竞争行为,衍生的平台经济作为一种创新型的商业模式正在迅猛崛起。改造传统产业链和价值链、打造“互联网+”新生态环境的平台经济被视为“服务经济的皇冠”且具有高度黏性,正逐渐成为产业转型升级的助推器和服务经济发展的新龙头。而平台企业处于产业链高端,收益丰厚、主动权大、在竞争中处于有利地位,是平台经济创新的主力军;同时互联网平台企业提供的价值多为无形服务,在同质竞争、异质覆盖和多方开放互动的环境中,平台企业必须汇集各方创新点,提高其在商业生态系统中的生存能力和竞争力,开放式服务创新应运而生。因此,研究互联网平台企业开放式服务创新生成的特点和规律对推动平台经济的整体创新和发展具有重要意义。就开放式服务创新概念采用服务创新和开放式创新的结合,服务创新是内容和目的,开放式创新是方式和手段;引入商业生态系统理论,剖析网络平台商业生态系统的各参与方;依据开放式服务创新生成的特点和规律,从个体层面、组织层面和网络层面论证网络平台企业开放式服务创新生成机理。本论文主要进行了以下研究工作:首先,基于商业生态系统理论构建了网络平台商业生态系统的结构模型,从商业生态系统视角下阐释了网络平台企业开放式服务创新生成的特征,构建了基于“个体-组织-网络” 3个层面的网络平台企业开放式服务创新生成机理的研究框架,至此,确定了“个体-组织-网络”三位一体的研究思路。其次,从个体层面出发,主要研究平台型领导,选取6家代表性的企业进行探索性案例分析,依据扎根理论依次对收集的资料进行编码分析,析出了平台型领导具备的特质、思维和领导力,构建了自组织管理模式下平台型领导影响开放式服务创新生成的作用模型。至此,从个体层面上熟知平台型领导的特质、思维和领导力对开放式服务创新的影响作用及关系路径。再次,从组织层面出发,利用meta文献分析法广泛搜集开放式服务创新的组织层面影响因素并进行统计分析,提取高频词汇,利用ROST CM6.0对搜集到的文献结论进行分析,发现组织层面的因素之间彼此存在关联,借助专家打分法和社会网络分析法,使用Ucinet量化组织层面各影响因素在开放式服务创新生成中的重要性大小。至此,从组织内部层面上掌握各影响因素对开放式服务创新生成的作用大小。最后,从网络层面出发,通过问卷调查,收集网络平台企业开放式服务创新中核心生态主体数据,利用多元统计分析方法,分析了网络平台企业在开放式服务创新过程中所采用的网络治理模式以及治理模式和治理方式与开放式服务创新绩效之间的内在联系。至此,从外部网络层面上总结了网络平台企业在开放式服务创新生成过程中应采用的网络治理模式和治理方式。主要贡献:(1)基于探索性多案例分析和扎根理论编码技术析出了平台型领导所具备的特质、思维和领导力,使得平台型领导的概念更具现实依据和说服力;(2)基于meta文献分析法,将服务创新、开放式创新和开放式服务创新组织层面的影响因素引入到网络平台企业开放式服务创新生成过程中,并量化各因素的影响程度大小,实现了组织层面开放式服务创新影响因素的拓展;(3)基于契约理论,将关系治理和合同治理引入到网络平台企业的开放式服务创新生成中,并用实证检验支持了相关假设,拓展了契约理论的应用范围。
[Abstract]:The development of the Internet economy spawned a new form of economic organization and market competition, derived economic platform as an innovative business model is the rapid rise. The transformation of traditional industry chain and value chain, to create a new ecological environment Internet plus "platform economy is regarded as a" service economy crown "and highly viscous that is becoming the new leading industry transformation and upgrading of the booster and the development of the service economy. And the platform for enterprises in the industrial chain of high-end, lucrative, initiative, in a favorable position in the competition, is a main force of the new economic platform; at the same time provide Internet platform for the enterprise value of intangible service, in the same competition. Heterogeneous multi coverage and open interactive platform environment, enterprises must assemble all the innovation, improve the business ecosystem viability and competitiveness, open service Innovation came into being. Therefore, to study the characteristics and rules of the Internet platform enterprise open service innovation on the generation of innovation and promote the overall economic development platform has important significance. The open service innovation concept combines service innovation and open innovation, service innovation is the content and purpose of open innovation is the ways and means of introducing business; ecological system theory, the parties involved in the analysis of network platform of business ecosystem; on the basis of the characteristics and rules of open service creation, from the individual level, organization level and network level demonstration network platform for enterprise open service innovation mechanism. This paper mainly conducted the following studies: firstly, the theory of business ecosystem construction model of business ecosystem based on the network platform, from the perspective of business ecosystem explains the enterprise open service network platform The characteristics of the new generation, was constructed based on the "individual organization network" 3 level network platform for enterprise open service innovation mechanism research framework, thus, determine the research methods of "three-in-one individual organization network. Secondly, starting from the individual level, the main research platform leadership, exploratory analysis the case selected 6 representative enterprises, based on the grounded theory in sequence data were collected for encoding analysis, precipitation platform leadership qualities, thinking and leadership, build self organization management mode under the platform type collar open service creative influence model. Thus, the familiar platform leadership qualities from the individual level, thinking and leadership influence on open service innovation effect and relationship path. Once again, starting from the organizational level, the extensive collection of open service using meta document analysis The influence of service innovation organizational level factors and statistical analysis, extraction of high-frequency words, the conclusion of using ROST CM6.0 to collect the analysis found between organizational level factors associated with each other, using expert scoring method and social network analysis, the importance of the use of various influencing factors on the level of Ucinet quantitative organization open service creation in this point, from the internal organization level to master the factors of open service creation. Finally, starting from the network level, through the questionnaire survey, collecting network flat core ecological subject Taiwan enterprises open service innovation in the data, using the method of multivariate statistical analysis, analyzed the network platform used by enterprises in the open service in the process of innovation network governance model and governance model and governance mode and open service innovation performance are interrelated . at this point, from the external network level summarizes the network platform of the enterprise should be used in the open service innovation in the formation process of network governance model and governance. The main contributions: (1) analysis of exploratory multi case and grounded theory techniques. A leadership platform encoding qualities based on thinking and leadership, so that the concept of platform leadership is more realistic and convincing; (2) analysis method based on the meta literature, the factors affecting the introduction of service innovation, open innovation and open innovation service organization level to the enterprise network platform open service innovation process, the influence degree of various factors and quantify the achieved organization the level of open service innovation influencing factors of development; (3) based on the contract theory, the relationship between governance and contract governance into the enterprise network platform open service innovation form, and with the empirical The test supports the relevant assumptions and extends the scope of the application of the contract theory.

【学位授予单位】：南京信息工程大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F273.1;F49

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