中国联通H市分公司矩阵式管理模式研究

发布时间：2018-04-12 06:01

本文选题：管理模式转变 + 项目管理　；参考：《吉林大学》2013年硕士论文

【摘要】：全球化的竟争形势日益激烈，在瞬息万变的市场竟争中，企业立于不败之地的法宝就是有效的企业管理模式。新联通由原联通与原网通合并而成，其经营业务范围已经由单纯的移动业务扩大为全业务，竞争对手也由原来中国移动一家变成了同样全业务经营的两家——中国移动、中国电信。中国联通面对如此强大的两个竞争对手，比重组前的竞争压力更大，中国联通究竟需要什么样的管理模式才能保持生存与发展，成为一个至关重要的课题。目前中国联通H市分公司在激烈的市场竞争形势下管理水平急需进一步提高，业务规模急需进一步扩大，必须尽快将探索科学有效的管理模式提上日程。本文旨在结合中国联通H市分公司具体情况，在公司战略转型的关键时期，对公司采用新的管理模式方针的可行性进行探讨，并对其实施过程进行有效计划，使公司同时具备有效的内部管理流程及良好的外部竞争优势。本论文以理论联系实际的研究方式，首先分析了中国联通H市分公司的现状，以及所面临的的问题——市场竞争激烈、企业文化重组后员工工作积极性不高、完成一些重大项目时质量和效率难以保障等。其次探讨了企业管理模式转变为项目式管理模式的可能性，阐述了选择矩阵式管理模式的理由及必要性，引入了项目管理办公室（PMO）的概念，并基于PMO构建了矩阵式管理模式。本文着重阐述了中国联通H市分公司的矩阵式管理模式下，项目管理办公室的具体职能设计，并为这个最核心的部门做好人员匹配，构架出矩阵式管理模式下的公司组织架构。最后通过以下四项措施保障了新的管理模式构建：（1）强化培训工作；（2）构建矩阵式管理模式下企业文化；（3）建立管理模式下的激励机制；（4）矩阵式管理模式结构有效性评估。为了评估和检验矩阵式管理的实际运营情况，本文通过WCDMA一期工程的实施案例，展现矩阵式管理模式在中国联通H市分公司的实际运用情况。矩阵式管理模式结合职能式管理模式和项目式管理模式的优点，，并抵消它们的缺点，对于构建合理、高效的企业管理模式具有一定的指导意义。但是矩阵式管理模式也具有命令不一、权责不清等不容易避免的缺点，必须予以充分的考虑加以规避。而这种基于项目管理办公室的矩阵式管理模式除了具备其优点之外，能有效的规避普通的矩阵式管理模式的缺点，具备如下几个特点：（1）企业完全以战略为导向；（2）企业活动项目化；（3）权责明确，命令一致；（4）柔性化特点；（5）学习型组织。然而作为一种全新的管理模式被引入到中国联通H市分公司中，无论是达到理论上的成熟与完善还是实践上的广泛运用，都还是有很长的路要走的。
[Abstract]:The competitive situation of globalization is becoming increasingly fierce. In the ever-changing market competition, the magic weapon of an enterprise in an invincible position is an effective enterprise management model.The new Unicom is formed by the merger of the original Unicom and the former Netcom. Its business scope has been expanded from a simple mobile business to a full-service business, and its competitors have also changed from one of the original China Mobile to two with the same full-service business, namely, China Mobile.China Telecom.China Unicom is facing so strong two competitors, than the competition pressure before reorganization, what kind of management mode China Unicom needs to maintain survival and development, become a crucial issue.At present, the management level of H branch of China Unicom is in urgent need of further improvement under the situation of fierce market competition, and the business scale needs to be further expanded. Therefore, it is necessary to put the scientific and effective management mode on the agenda as soon as possible.The purpose of this paper is to discuss the feasibility of adopting the new management model in the key period of the strategic transformation of China Unicom's H branch, and to plan its implementation process effectively.Make the company have effective internal management process and good external competitive advantage at the same time.In this paper, the author first analyzes the current situation of H branch of China Unicom, and the problems it faces-the fierce competition in the market, the lack of enthusiasm of the employees after the reorganization of corporate culture.Quality and efficiency are difficult to guarantee when completing some important projects.Secondly, it discusses the possibility of transforming enterprise management mode into project management mode, expounds the reason and necessity of choosing matrix management mode, introduces the concept of project management office (PMOO), and constructs a matrix management model based on PMO.This paper focuses on the specific function design of the project management office under the matrix management mode of H branch of China Unicom, and sets up the organizational structure of the company under the matrix management mode.Finally, the following four measures are adopted to ensure the new management mode: 1) to strengthen training work and 2) to construct the corporate culture under the matrix management mode. (3) to establish the incentive mechanism under the management mode. (4) to evaluate the effectiveness of the matrix management model.In order to evaluate and verify the actual operation of matrix management, this paper presents the actual application of matrix management mode in H branch of China Unicom through the implementation of the first phase of WCDMA project.The matrix management model combines the advantages of the functional management model and the project management model, and counteracts their disadvantages, which has certain guiding significance for the construction of a reasonable and efficient enterprise management model.However, the matrix management mode also has some disadvantages, such as different orders, unclear powers and responsibilities, which must be taken into full consideration to avoid.In addition to its advantages, the matrix management model based on the project management office can effectively avoid the shortcomings of the common matrix management model.It has the following characteristics: 1) the enterprise is completely strategy-oriented and 3) the power and responsibility are clear, the command is consistent with the 4) flexibility, and 5) the learning organization.However, as a new management mode, there is still a long way to go, whether it is mature and perfect in theory or widely used in practice.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F626

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