个人信息产品化路径研究

发布时间：2018-04-12 00:15

本文选题：个人信息 + 产品化路径　；参考：《北京邮电大学》2017年硕士论文

【摘要】：对于企业来说,无论是为其自身的发展,或是为用户提供更好的产品或服务,都需要获取并使用信息,其中便包括个人信息。不合理利用个人信息引起的信息泄露,给用户带来生活工作的诸多不便,导致多数用户对个人信息相关产品或服务感知较差,提供个人信息的意愿较低。国内外多数关于个人信息的研究集中在个人信息保护这个角度,缺少对个人信息利用的探讨。个人信息利用与个人.信息保护并不冲突,合理利用个人信息形成相关产品,即个人信息产品化,一方面可以保护用户隐私和财产,另一方面能释放个人信息的价值,促进科技社会发展。因而提出本文研究题目:个人信息产品化路径研究。本文采用了文献分析法、扎根理论和案例实证方法。文献综述归纳了个人信息与产品化相关研究。个人信息是一切可识别到个人的信息的总和,包括直接个人信息和间接个人信息。产品化是阶段性的,企业所在行业不同,其产品开发的阶段亦不同。接下来通过扎根理论构建个人信息产品化路径模型。本文选取了约十万字资料,通过扎根理论编码形成52个范畴,进而提炼出10个核心范畴:需求确定,开发前提,明确信息,获取信息,开发过程,产品应用,产品迭代,安全因素,市场因素,政府和法律因素,并通过理论性编码形成模型。最后本文通过案例实证方法,以公司D的个人信息产品——用户分析报告为例,详细分析其产品化流程,并与模型进行对比分析,证实了模型的有效性。本次研究具有一定的理论意义与现实意义。一方面,本文提出了个人信息产品化路径模型,为后续研究提供基础,另一方面能够指导企业理清个人信息产品化的思路,并提出相应的管理建议,让互联网时代的企业在个人信息领域的产品生产更加有规律可寻。
[Abstract]:For enterprises, whether for their own development, or to provide users with better products or services, they need to obtain and use information, including personal information.Improper use of personal information leads to information leakage, which brings many inconvenience to users, which leads to poor perception of personal information related products or services, and low willingness to provide personal information.Most researches on personal information at home and abroad focus on the protection of personal information and lack of discussion on the utilization of personal information.Personal information utilization and personal.Information protection does not conflict. The rational use of personal information to form relevant products, that is, the production of personal information, on the one hand, can protect the privacy and property of users, on the other hand, it can release the value of personal information and promote the development of science and technology society.Therefore, this paper puts forward the research topic: personal information production path research.This paper adopts literature analysis method, rooted theory and case study method.Literature review summarizes the relevant research on personal information and production.Personal information is the sum of all identifiable personal information, including direct personal information and indirect personal information.The stage of product development is different, the industry of enterprise is different, the stage of product development is also different.Then we construct the path model of personal information production by taking root theory.In this paper, about 100,000 words of data are selected, and 52 categories are formed by taking root in theoretical coding, and then 10 core categories are extracted: requirement determination, development premise, clear information, access to information, development process, product application, product iteration.Safety factors, market factors, government and legal factors, and through theoretical coding to form a model.Finally, through the case study, taking the personal information product-user analysis report of company D as an example, this paper analyzes the process of production in detail, and compares it with the model, which proves the validity of the model.This research has certain theoretical and practical significance.On the one hand, this paper puts forward the path model of personal information production, which provides the basis for further research, on the other hand, it can guide enterprises to clarify the ideas of personal information production, and put forward the corresponding management suggestions.In the Internet era, enterprises in the field of personal information products production more regular can be found.
【学位授予单位】：北京邮电大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F49

【参考文献】