网络直播火爆原因、存在问题分析及对策建议

发布时间：2018-04-20 01:10

本文选题：网络直播 + 受众心理　；参考：《电视研究》2017年03期

【摘要】：网络直播与娱乐、电子游戏、商品销售、教育、新闻传播等多领域融合,在社会生活中发挥出重大作用。网络直播行业迅速增长的原因在于技术进步、经济增长以及它满足了人们的多种需求。网络直播领域还存在低俗内容、侵权行为严重、数据造假等诸多问题,要推动网络直播的积极发展,必须加大法律法规的监管力度,强化直播平台应承担的社会责任,通过提高内容品质和丰富功能来提升网络直播的核心竞争力。
[Abstract]:The network live and entertainment, electronic games, commodity sales, education, news and communication have played a major role in the social life. The rapid growth of the network live industry is due to the technological progress, economic growth and the many needs of the people. There are still low and popular content in the field of network broadcast, and the number of infringements is serious. According to many problems such as counterfeiting and other problems, in order to promote the positive development of the network live, we must strengthen the supervision of the laws and regulations, strengthen the social responsibility that the live platform should bear, and improve the core competitiveness of the network direct seeding by improving the content quality and rich function.

【作者单位】：北京工商大学艺术与传媒学院;无线电台管理局;
【分类号】：F49

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