中国移动YB分公司企业文化建设研究

发布时间：2018-04-24 22:08

本文选题：企业文化 + 中国移动　；参考：《西南科技大学》2017年硕士论文

【摘要】：企业文化是企业核心竞争力的重要组成部分,对企业长期经营业绩有着重大推动作用。近年来,随着企业文化理论在我国的不断传播和实践,越来越多的企业开始认识到企业文化的重要作用,并将企业文化作为企业发展的一项战略性举措,投入大量人力物力财力进行打造。但由于种种原因,许多企业的文化建设还停留在表象阶段,如何将企业文化融入企业生产、经营、管理的全过程,充分发挥企业文化的积极作用,是具有普遍研究意义的重要课题。中国移动YB分公司是中国移动集团的一个地市级分公司,近年来,随着ICT领域变革的加快,行业竞争愈加激烈。如何构建特色鲜明、富有凝聚力和感召力的企业文化,不断提升企业的核心竞争力,是YB分公司战略转型时期迫切需要解决的问题。基于此,本文从中国移动集团企业文化体系和YB分公司企业文化建设现状出发,结合企业文化建设相关理论知识,对YB分公司企业文化建设的难点进行分析,探讨了YB分公司实施企业文化再造的基本原则和总体目标,论述了YB分公司将集团顶层文化设计与基层运营管理有效结合的企业文化建设具体途径和保障措施。同时,希望本研究能够为国内其他类似大型企业子公司企业文化建设提供借鉴和参考。
[Abstract]:Corporate culture is an important part of the core competence of an enterprise and plays an important role in promoting long-term business performance. In recent years, with the continuous spread and practice of corporate culture theory in our country, more and more enterprises begin to realize the important role of corporate culture, and regard corporate culture as a strategic measure of enterprise development. Invest a lot of manpower, material and financial resources to build. However, for various reasons, the cultural construction of many enterprises is still in the superficial stage. How to integrate the corporate culture into the whole process of enterprise production, management and management, and give full play to the positive role of enterprise culture, It is an important subject of universal significance. China Mobile YB Branch is a prefecture-level branch of China Mobile Group. In recent years, with the acceleration of the reform in the field of ICT, the competition in the industry is becoming more and more fierce. How to build a distinctive, cohesive and inspirational corporate culture and constantly enhance the core competitiveness of the enterprise is an urgent problem to be solved in the period of strategic transformation of YB Branch. Based on this, this paper starts from the enterprise culture system of China Mobile Group and the present situation of enterprise culture construction of YB Branch, combining with relevant theoretical knowledge of enterprise culture construction, analyzes the difficulties of enterprise culture construction in YB Branch. This paper probes into the basic principles and general objectives of implementing corporate culture reengineering in YB branch, and discusses the concrete ways and guarantee measures for YB branch to effectively combine the top-level cultural design of the group with the grass-roots operation management. At the same time, it is hoped that this study can provide reference for the construction of corporate culture of other similar large-scale enterprises in China.
【学位授予单位】：西南科技大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F626;F270

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