CSS软件公司发展战略研究

发布时间：2018-04-29 18:01

本文选题：CSS软件公司 + 战略　；参考：《广西大学》2014年硕士论文

【摘要】：在金融危机带来的全球经济衰退,美国经济复苏乏力,欧洲经济增速放缓,债务危机持续蔓延等消极因素的影响下,全球软件产业将面临更为激烈的竞争环境,这使得战略管理在公司管理中的地位日益重要。现在软件公司之间的竞争,已经不单纯是产品的竞争,而是企业经营系统的竞争。CSS软件公司必须清楚自己在整个行业中的定位,时刻了解内部、外部环境的变化,系统整合自己所拥有的资源,形成自己独特的竞争优势。这样才能够在日益激烈的市场竞争中立于不败之地。本文以CSS软件公司为研究对象,在收集大量资料和数据的基础上,首先从公司的基本情况、内部优势和内部劣势等方面进行了详细的分析,其次运用PEST宏观环境分析法,对该行所处的政治法律环境、经济环境、社会环境和技术环境等外部环境进行了分析,运用五力模型分析法对公司行业竞争状况、新进入者威胁、替代品威胁以及供应商和购买者的议价能力进行分析,并运用IE矩阵分析、波士顿矩阵分析、SWOT分析法进行战略选择,并制定正确的总体战略目标体系,选择相应的竞争战略,制定确保战略目标实现的战略措施,为公司的可持续发展提供良好的基础。
[Abstract]:Under the influence of the global economic recession brought by the financial crisis, the weak recovery of the US economy, the slowdown of the European economy, the continued spread of the debt crisis, and other negative factors, the global software industry will face a more intense competitive environment. This makes strategic management more and more important in the management of the company. Now, the competition among software companies is not simply the competition of products, but the competition of the enterprise management system. CSS software companies must be aware of their position in the whole industry and always understand the changes in the internal and external environment. The system integrates its own resources and forms its own unique competitive advantage. Only in this way can in the increasingly fierce market competition in an invincible position. This paper takes CSS Software Company as the research object, on the basis of collecting a large amount of data and data, firstly makes a detailed analysis from the basic situation, internal advantages and disadvantages of the company, and then uses the PEST macro environmental analysis method. This paper analyzes the political and legal environment, the economic environment, the social environment and the technological environment of the bank, and applies the five-force model analysis method to the competition situation of the company industry, the threat of the new entrants. The threat of alternatives and the bargaining power of suppliers and purchasers are analyzed. By using IE matrix analysis, Boston matrix analysis and SWOT analysis, the strategic choice is made, and the correct overall strategic objective system is formulated, and the corresponding competitive strategy is chosen. Develop strategic measures to ensure the achievement of strategic objectives, to provide a good foundation for the sustainable development of the company.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F272;F49

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