基于竞争力理论的电信运营企业成长研究

发布时间：2018-04-29 21:41

本文选题：企业竞争力 + 企业成长　；参考：《北京邮电大学》2013年博士论文

【摘要】：随着3G时代和移动互联网时代的到来,电信运营企业传统业务的效益增长日趋缓慢,竞争格局的变化和技术的急速发展使电信运营企业成长的空间受到挤压。因此,如何在新的复杂多变的生态环境里,塑造和保持自身竞争力、扩大电信运营企业市场份额,实现良性成长是中国的电信运营企业需要研究的问题。本文从产业生命周期的角度构建电信产业的生命周期模型,从企业竞争力角度对移动互联网时代下的电信运营企业成长为研究对象,通过对电信运营企业成长评价指标体系研究和模型构建,提出电信运营企业的成长路径,旨在为运营企业探索适应新形势下的市场竞争策略与模式,对于运营企业的可持续发展和企业产品价值的提升具有重要意义；同时通过对电信运营企业在竞争中所存在的问题的深入剖析,为政府监管部门的管制政策制定、决策提供可参考的科学依据。本文以管理学、营销学、经济学为理论基础,运用企业竞争力与企业成长相关理论与方法对电信运营企业成长进行研究。论文着重研究了以下内容：(1)基于产业生命周期理论,构建了电信产业的生命周期模型,并进行了产业效率评价。(2)基于企业竞争力理论和企业成长理论,构建了电信运营企业成长模型。(3)基于核心竞争力评价体系,构建了电信运营企业成长指标体系,并借助AHP方法对三家电信运营企业的成长能力进行了评测。(4)基于企业成长因素,结合近五年的统计和预测数据,对三家电信运营企业的企业成长能力进行实证分析。(5)通过构建并运用电信企业成长模型,找出影响电信运营企业成长的有利因素和不利因素,并得出不同内外部因素对运营企业成长起作用的不同程度,为电信运营企业的成长提供可行的建议。本文通过理论研究和实证研究得出以下结论：(1)电信产业已经进入成熟期,规模效率性逐步下降。(2)影响电信企业成长的核心内生因素主要有企业的财务运作能力、营销能力、资源运用能力、学习成长能力及网络影响能力,外部影响因素则主要是国家产业政策和企业机会。(3)从提升财务管理水平、企业营销能力、资源管理能力、建立和完善用人机制、拓展和挖掘合作关系等方面为电信运营企业提供有利于企业长远发展的竞争策略；同时从完善电信管制法规体系、电信管制机构及管制模式等方面为政府完善电信市场监管提出可行的建议。本文通过理论分析和实证研究相结合,在以下几个方面实现创新：一是将产业生命周期理论引入电信产业,构建了电信产业生命周期模型,并进行产业效率评价。二是企业竞争力理论引入企业成长理论中,构建了电信运营企业成长模型和评价指标体系。三是对中国三大电信运营企业成长能力进行评测和实证分析,得出三大运营企业成长能力的综合评价结果,并提出其发展策略和管制建议。
[Abstract]:With the arrival of 3G era and mobile Internet era, the benefits of traditional business of telecom operators are increasing slowly. The change of competition pattern and the rapid development of technology have squeezed the space for telecom operators to grow. Therefore, in the new complex and changeable ecological environment, how to shape and maintain their own competitiveness, expand the market share of telecom operators, and achieve healthy growth are the problems that Chinese telecom operators need to study. This paper constructs the life cycle model of telecommunication industry from the angle of industry life cycle, and studies the growth of telecom operation enterprises in the era of mobile Internet from the point of view of enterprise competitiveness. Through the research on the index system and model construction of the growth evaluation of telecom operation enterprises, the paper puts forward the growth path of telecom operation enterprises, in order to explore the market competition strategy and mode to adapt to the new situation for the operators. It is of great significance for the sustainable development of the operating enterprises and the promotion of the value of the products of the enterprises. At the same time, through the in-depth analysis of the problems existing in the competition of the telecom operators, it is necessary to formulate the regulatory policies for the government supervision departments. Decision-making provides a scientific basis for reference. Based on the theories of management, marketing and economics, this paper studies the growth of telecom operators by using the theories and methods of enterprise competitiveness and enterprise growth. This paper focuses on the following contents: 1) based on the theory of industry life cycle, constructs the life cycle model of telecommunication industry, and evaluates the industrial efficiency. 2) based on the theory of enterprise competitiveness and the theory of enterprise growth. Based on the evaluation system of core competence, the paper constructs the growth index system of telecom operation enterprises, and evaluates the growth ability of three telecom operators by means of AHP method) based on the factors of enterprise growth. Combining with the statistics and forecast data in the past five years, the paper makes an empirical analysis on the growth ability of the three telecom operators. (5) by constructing and applying the growth model of telecom enterprises, we find out the favorable and unfavorable factors that affect the growth of telecom operators. And different internal and external factors have different effects on the growth of the operating enterprises, and provide feasible suggestions for the growth of telecom operators. Through theoretical and empirical research, this paper draws the following conclusions: 1) the telecommunications industry has entered a mature period, and the scale efficiency has gradually decreased. The core endogenous factors that affect the growth of telecom enterprises are mainly the financial operation ability and marketing ability of the enterprises. Resource utilization ability, learning and growth ability and network influence ability, external influencing factors are mainly national industrial policy and enterprise opportunity, from improving the level of financial management, enterprise marketing ability, resource management ability, establishing and perfecting the employment mechanism, To expand and excavate the cooperative relationship and so on, to provide a competitive strategy conducive to the long-term development of the telecom operation enterprises; at the same time, to improve the regulatory and regulatory system of telecommunications, This paper puts forward some feasible suggestions for the government to improve the regulation of telecommunication market. This paper combines theoretical analysis with empirical research to realize innovation in the following aspects: first, introducing the theory of industry life cycle into telecommunication industry, constructing the model of telecommunication industry life cycle, and evaluating the efficiency of industry. Secondly, the enterprise competitiveness theory is introduced into the enterprise growth theory, and the telecom operation enterprise growth model and evaluation index system are constructed. The third is to evaluate and analyze the growth ability of the three major telecom operators in China, and obtain the comprehensive evaluation results of the growth ability of the three major telecom operators, and put forward their development strategies and regulatory suggestions.
【学位授予单位】：北京邮电大学
【学位级别】：博士
【学位授予年份】：2013
【分类号】：F272;F626

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