湖南移动公司移动互联网业务发展策略研究

发布时间：2018-04-30 06:48

本文选题：湖南移动 + 移动互联网业务　；参考：《中南大学》2012年硕士论文

【摘要】：近年来,全球移动互联网产业呈现爆发式增长,丰富多彩的移动互联网应用和便捷的信息获取方式对人们工作、生活、学习带来了全新的体验,对全社会产生了深刻和巨大的影响。我国移动互联网起步于2G时代,起飞于3G时代。2009年1月7日工业和信息化部为中国移动、中国电信和中国联通发放第三代移动通信(3G)牌照以来,我国移动互联网上网速度、用户手机终端性能和互联网应用功能都得到了极大地提升,作为全球人口最多的国家,我国移动互联网产业方兴未艾。移动互联网在改变整个社会的同时,也改变了我国移动通信市场竞争格局,电信运营商针对移动互联网业务的发展策略将对企业当前及长期发展具有举足轻重的意义。本文采取数据分析、问卷调查等方法,深入分析了国内外移动互联网发展趋势、湖南本地移动互联网业务外部宏观环境、行业环境和客户需求,结合湖南移动公司自身及竞争对手情况,采用SWOT分析法深入分析湖南移动公司的内外部条件,并针对性地提出了湖南移动公司移动互联网业务发展的总体思路。随后从产业价值链、用户、企业内部三个维度较为系统地制订了湖南移动公司移动互联网业务发展的具体措施,其中部分研究成果已经应用于湖南移动公司的移动互联网业务发展实践之中,取得了初步成效。
[Abstract]:In recent years, the global mobile Internet industry has shown explosive growth, rich and colorful mobile Internet applications and convenient access to information for people to work, life, learning has brought a new experience. To the whole society produced profound and huge influence. China's mobile Internet started in the 2G era and took off in the 3G era. On January 7, 2009, the Ministry of Industry and Information Technology issued the third Generation Mobile Communication (3G) license for China Mobile, China Telecom and China Unicom. As the most populous country in the world, the mobile Internet industry in China is in the ascendant. Mobile Internet not only changes the whole society, but also changes the competition pattern of mobile communication market in China. The development strategy of telecom operators for mobile Internet services will play an important role in the current and long-term development of enterprises. In this paper, by means of data analysis and questionnaire survey, the development trend of mobile Internet at home and abroad, the external macro environment of Hunan local mobile Internet business, the industry environment and customer demand are analyzed in depth. Combined with the situation of Hunan Mobile Company and its competitors, this paper analyzes the internal and external conditions of Hunan Mobile Company by using SWOT analysis method, and puts forward the overall idea of the development of mobile Internet business of Hunan Mobile Company. Then, from the three dimensions of industrial value chain, users, and enterprises, the specific measures for the development of mobile Internet business of Hunan Mobile Company are systematically formulated. Some of the research results have been applied to the mobile Internet business development practice of Hunan Mobile Company, and achieved initial results.
【学位授予单位】：中南大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F626

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