对湖南省电信业经营工作评分模型的研究

发布时间：2018-05-04 20:37

本文选题：湖南省电信业 + 经营工作评分模型　；参考：《浙江工商大学》2017年硕士论文

【摘要】：近年来由于市场竞争的日益激烈,迫使国内三大运营商纷纷采取有力措施来开拓自己的市场,推出各种优惠政策吸引更多的客户。然而客户数目是一定的,当有限的客户份额被三大运营商争夺完毕后,如何能使企业在激烈的市场竞争中,保持企业持续的收益,成为了三大电信运营商需要关注的重点。现有研究均从流失角度出发,采用流失用户模型来分析用户流失率。本文通过对湖南省电信业目前采用的一套评价收入异动的指标体系,采用相关分析、多元回归分析筛选指标,建立一套评价经营工作效果的指标体系;同时挖掘湖南省电信企业1000多万的用户账单数据,对用户按地市进行汇总,按区域进行汇总,对《经营工作评价指标体系》的指标进行差值计算与环比值计算后再进行数据归一化处理。其次,采用层次分析法,通过对湖南省电信企业市场业务部人员进行问卷调查来确定各个指标的权重大小,进而构建了经营工作效果评分模型。最后通过模型对湖南省电信经营工作效果进行实证分析。另外从核心平台收入波动变化的角度,对经营工作评分模型进行效果分析。通过对湖南省进行实证分析,经营工作效果评分模型能帮助管理和分析人员快速了解经营工作的效果以及对评分较差的工作进行管控和调节,进而开展措施提升企业工作效率,增加企业收入。
[Abstract]:In recent years, due to the increasingly fierce market competition, three domestic operators are forced to take effective measures to open up their own markets, introducing various preferential policies to attract more customers. However, the number of customers is certain. When the limited customer share is competed by the three major operators, how to make the enterprise in the fierce market competition, how to maintain the enterprise's sustained income has become the focus of attention of the three telecom operators. From the point of loss, the current research uses the lost user model to analyze the wastage rate. This paper sets up a set of index system to evaluate the effect of operation by means of correlation analysis and multivariate regression analysis. At the same time, it excavates more than 10 million user bill data of Hunan telecom enterprises, aggregates the users according to prefectures and cities, and aggregates users by region. The difference value and ring value of the index system of operational evaluation are calculated, and then the data normalization is carried out. Secondly, by using the analytic hierarchy process (AHP), a questionnaire survey is carried out to determine the weight of each index, and then the operational effect scoring model is constructed. Finally, the model is used to analyze the effect of telecom operation in Hunan Province. In addition, from the point of view of income fluctuation of the core platform, the effect of the work score model is analyzed. Through the empirical analysis of Hunan Province, the operation effect scoring model can help management and analysts to quickly understand the effect of management and management, and to control and regulate the work with poor scores, and then carry out measures to improve the efficiency of enterprises. Increase the income of enterprises.
【学位授予单位】：浙江工商大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F626

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