海信移动通信技术股份有限公司发展战略研究

发布时间：2018-05-05 09:46

本文选题：智能移动终端 + 差异化　；参考：《中国海洋大学》2012年硕士论文

【摘要】：随着全球经济一体化的发展,信息技术日新月异,消费者对智能移动终端的多样化需求不断提高,移动终端研发和制造企业间的竞争日趋激烈。本文在对海信移动通信技术股份有限公司较为全面的环境分析基础上,对公司主要的产业发展方向做了研究,公司发展战略是实施智能化战略。同时,对公司在行业内的产业定位进行了分析,公司要在智能化基础上,深入实施以用户体验为主的专业化战略。针对公司目前主要产品智能手机,智能移动电视I’TV等也做了分析,提出了各自的战略选择。文章首先介绍海信集团和海信移动通信技术股份有限公司的概况,从政治、经济、文化和技术环境等方面宏观地分析公司目前的生存和发展环境,进一步通过波特的五力模型分析公司的内外驱动因素,通过SWOT分析公司经营方面目前存在的优劣点,回顾公司的发展历程,明确公司面临的主要问题,对公司现有的两类主要业务进行分析和总结,从技术创新谈标歧立异,差异化战略,明确公司的业务发展方向以及发展策略,详细介绍了包括智能化战略、专业化战略和竞合战略等实施情况和改进方向。智能化和用户体验所带来的差异化是未来海信移动通信技术公司,乃至整个海信集团的核心战略点,也必将是未来业务销售额和利润的增长点。通过对海信移动通信技术股份有限公司发展战略的研究和探讨,解释海信智能化战略,力求达到对消费类电子行业的研发创新和生产销售,优化行业竞争策略和提升产业创造效益提出建议的目的。
[Abstract]:With the development of global economic integration and the rapid development of information technology, consumers' diversified demand for intelligent mobile terminals is increasing, and the competition between mobile terminal R & D and manufacturing enterprises is becoming increasingly fierce. Based on the comprehensive environmental analysis of Hisense Mobile Communication Technology Co., Ltd., this paper makes a research on the main industrial development direction of the company. The development strategy of the company is to implement the intelligent strategy. At the same time, the paper analyzes the industrial orientation of the company in the industry. The company should implement the specialized strategy based on the user experience on the basis of intelligence. This paper also analyzes the main products of the company, such as smart phone and smart mobile TV I'TV, and puts forward their own strategic choice. The article first introduces the general situation of Hisense Group and Hisense Mobile Communications Technology Co., Ltd., and analyzes the current survival and development environment of the company from the political, economic, cultural and technological environment. Through Porter's five-force model to analyze the internal and external driving factors of the company, through the SWOT analysis of the company's current advantages and disadvantages, review the development of the company, identify the main problems faced by the company, This paper analyzes and summarizes the two kinds of main business of the company, discusses the innovation of standard, the strategy of differentiation, the direction of business development and the strategy of development, and introduces in detail the strategy of intelligence. Professional strategy and competitive strategy and other implementation and direction of improvement. The difference between intelligence and user experience is the core strategic point of future Hisense Mobile Communication Technology Company and even the whole Hisense Group. It will also be the growth point of future business sales and profit. Through the research and discussion on the development strategy of Hisense Mobile Communication Technology Co., Ltd., it explains Hisense's intelligent strategy, and strives to achieve the research and development innovation and production and sales of consumer electronics industry. The purpose of optimizing industry competition strategy and promoting industry creation benefit is put forward.
【学位授予单位】：中国海洋大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F626;F272

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