湖北邮政综合服务平台创新研究

发布时间：2018-05-16 00:34

本文选题：服务创新 + 服务平台　；参考：《华中科技大学》2013年硕士论文

【摘要】：创新是服务型企业保持竞争优势的根本手段。湖北邮政是传统的服务型企业，自公司化改造以来，，通过不断的创新，实现了企业的持续快速发展。湖北邮政综合服务平台的建设和发展就是在邮政企业传统模式的基础上不断创新的成果，其创新活动具备典型的服务创新的特征。长期以来，由于没有针对这些创新活动进行系统的研究和规划，导致创新缺乏持续性和系统性，制约了该平台的进一步发展。本文首先对国内外学者关于服务业创新的相关研究成果进行了梳理和分析，阐述了在当前邮政企业转型发展的大背景下，开展湖北邮政综合服务平台创新研究的目的和意义。其次通过对湖北邮政综合服务平台的发展现状及面临的内外部环境进行了具体分析，找出了影响平台发展的主要问题。然后应用创新的相关理论模型，梳理归纳出湖北邮政综合服务平台构建的理论基础，提出了以创新为核心，按照顶层设计的思路，统筹规划，构建有利于创新活动开展，有利于发挥创新效果，有利于通过创新提升平台竞争能力的湖北邮政综合服务平台构建目标，即打造渠道整合的平台、科学管理的平台、服务创新的平台、客户体验的平台和科技进步的平台。最后从管理创新、服务创新、技术创新、组织创新四个层面，探讨了平台的实施策略。本文理论联系实际，基于邮政企业的转型发展战略，结合现代服务型企业的主要特征，把创新领域的相关研究成果和模型，应用到对湖北邮政综合服务平台的分析和构建中，力图沿着建立科学、系统的创新体系这一方向，探索该平台保持竞争优势的长效手段。本文的研究结论，对于制定该平台下一步的发展规划，提升平台的核心竞争能力，具有一定的指导作用。邮政企业也可以通过借鉴本文的研究思路和研究方法，用于系统解决在邮政金融、速递和其他业务领域中有关服务和创新方面的问题。
[Abstract]:Innovation is the fundamental means for service-oriented enterprises to maintain their competitive advantage. Hubei Post is a traditional service enterprise. Since the transformation of corporation, it has realized the sustained and rapid development through continuous innovation. The construction and development of Hubei postal integrated service platform is the result of continuous innovation on the basis of the traditional mode of postal enterprises, and its innovative activities have the characteristics of typical service innovation. For a long time, the lack of systematic research and planning for these innovative activities has led to the lack of sustainability and systematization of innovation, which restricts the further development of the platform. In this paper, the domestic and foreign scholars on the service industry innovation related research results were combed and analyzed, elaborated in the current postal enterprise transformation and development background, the purpose and significance of Hubei postal comprehensive service platform innovation research. Secondly, this paper analyzes the present situation of Hubei Post Integrated Service platform and the internal and external environment, and finds out the main problems that affect the development of the platform. Then, by applying the relevant theoretical model of innovation, this paper sums up the theoretical basis of the construction of Hubei postal comprehensive service platform, and puts forward that the innovation is the core, according to the idea of top-level design, the overall planning and construction is conducive to the development of innovation activities. It is beneficial to bring into play the innovative effect and to construct the comprehensive service platform of Hubei Post, which can promote the competitive ability of the platform through innovation, that is, the platform of channel integration, the platform of scientific management and the platform of service innovation. The platform of customer experience and the platform of technological progress. Finally, the implementation strategy of the platform is discussed from four levels: management innovation, service innovation, technological innovation and organizational innovation. Based on the transformation and development strategy of postal enterprises and the main characteristics of modern service-oriented enterprises, this paper applies the related research results and models in the field of innovation to the analysis and construction of Hubei postal integrated service platform. This paper tries to explore the long-term means to maintain the competitive advantage of the platform along the direction of establishing a scientific and systematic innovation system. The conclusion of this paper has a certain guiding effect on making the next development plan of the platform and enhancing the core competitive ability of the platform. Postal enterprises can also use the research ideas and methods of this paper to solve the problems of service and innovation in postal finance, express delivery and other business fields.
【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F273.1;F616

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