G公司车联网项目风险管理研究

发布时间：2018-06-15 11:45

本文选题：项目风险管理 + 车联网项目　；参考：《吉林大学》2017年硕士论文

【摘要】：近年来,互联网和物联网技术不断的创新与发展,使传统的汽车制造业发生了巨大的变化[1],车联网技术作为物联网技术最主要的延伸,已经成为汽车制造公司提升其品牌价值与核心竞争力的有力手段。据估算,2020年的国内汽车保有量将突破2亿辆,届时市场规模有望突破1500亿元。国内外许多知名的车企已经顺应趋势,推出了相关的车联网服务,凭借原有的市场地位,不断扩大自己的市场规模。G汽车股份有限公司是一家中方独资且专注于汽车制造生产的企业,从成立至今将近30年间稳步发展,现已在国内汽车市场占有一定的市场份额,跻身于国内中等规模汽车制造企业的行列中。面对国内车联网市场巨大的发展前景,G汽车股份有限公司高层审时度势,决定建设自主品牌的车联网系统,并搭载在2018年的新款车型中。虽然近几年G公司一直重视对车联网的研究,但是在车联网项目的建设经验上严重不足,在车联网项目正式启动之前,对项目进行有效的风险管理研究是极其必要的。本文站在G汽车股份有限公司的角度,首先,综合使用分解分析法、头脑风暴法、风险专家调查法,结合G公司和车联网项目的特点,对G公司车联网项目的开发阶段、建设阶段、运行阶段进行全面的风险识别,通过上述步骤,识别出G公司车联网项目存在的五类风险分别为市场风险、技术风险、管理风险、政策风险、运行风险,确定初步的项目风险清单,并以此编制“G公司车联网项目风险评估调查问卷”。然后邀请有过相关项目经验的专家填写问卷,对项目风险因素进行打分,根据专家打分进行风险的筛选形成最终的项目风险清单。其次,利用网络分析法(Analytic Network Process)确定项目风险的权重,运用模糊综合评价法对项目风险进行综合评价,得出项目风险的综合评价值,为了有针对性的给出项目风险的应对措施,需要计算得出项目风险值,项目风险值等于风险权重与风险综合评分的乘积,其中权重代表风险的发生概率,综合评分包括项目风险的影响程度和项目风险的可控性。通过文献搜集并根据G公司车联网项目负责人的建议与意见,对项目风险进行等级划分。再次,根据项目风险的不同等级给出项目风险的应对措施。国内已建成的车联网项目数量较少,能作为参考对象的更是凤毛麟角,所以对于G公司而言,开展车联网项目存在着很多的不确定性,通多对G公司车联网项目风险的管理研究,可为G公司提供一定的参考,对项目风险的应对有一定的帮助,对车联网项目的开展也有一定的指导意义。
[Abstract]:In recent years, with the continuous innovation and development of Internet of things and Internet of things, the traditional automobile manufacturing industry has undergone great changes. It has become a powerful means for automobile manufacturing companies to enhance their brand value and core competitiveness. It is estimated that domestic car ownership will exceed 200 million units in 2020, and the market size is expected to exceed 150 billion yuan by then. Many well-known car companies at home and abroad have adapted to the trend and launched related car networking services, relying on their original market position. Continuously expanding its market size. G Automotive Co., Ltd. is a wholly foreign-owned enterprise focusing on the manufacture and production of automobiles. It has developed steadily for nearly 30 years since its establishment, and has now occupied a certain market share in the domestic automobile market. In the ranks of the domestic medium-scale automobile manufacturing enterprises. In the face of the huge development prospect of the domestic car networking market, the senior management of G Automobile Co., Ltd. decided to build its own brand car networking system and carry it in the new model of 2018. Although G Company has been paying attention to the research of vehicle networking in recent years, it is very necessary to carry out effective risk management research on the vehicle networking project before it is formally started, because of the serious lack of experience in the construction of the vehicle networking project. This article stands at the angle of G Automobile Co., Ltd., first of all, synthetically uses the decomposition analysis method, the brainstorming method, the risk expert investigation method, unifies the G company and the automobile networking project characteristic, the development stage of the G company car networking project, Through the above steps, the five kinds of risks of the G company car networking project are identified as market risk, technical risk, management risk, policy risk, operational risk. Determine the preliminary project risk list, and develop the G company car networking project risk assessment questionnaire. Then experts with relevant project experience are invited to fill out the questionnaire to score the risk factors of the project and then select the risk according to the experts to form the final project risk list. Secondly, the network analysis method is used to determine the weight of project risk, the fuzzy comprehensive evaluation method is used to evaluate the project risk, and the comprehensive evaluation value of project risk is obtained. Need to calculate the project risk value, the project risk value is equal to the product of the risk weight and the risk comprehensive score, where the weight represents the probability of the occurrence of the risk, the comprehensive score includes the influence degree of the project risk and the controllability of the project risk. Through literature collection and according to G company car networking project leader's suggestions and opinions, the project risk classification. Thirdly, according to the different levels of project risk, the countermeasures of project risk are given. The number of car networking projects built in China is relatively small, and few of them can be used as reference objects, so there is a lot of uncertainty about the development of car networking projects for G Company. The research on the risk management of the G company's car networking project can provide a certain reference for G company, help to deal with the project risk, and also have certain guiding significance for the development of the vehicle networking project.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.471;F49

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