福建移动有线宽带项目规划与实施研究

发布时间：2018-11-07 08:22

【摘要】：2013年8月份国务院印发了《宽带中国战略及实施方案》,将宽带网络作为新时期我国经济社会发展的战略性公共基础设施,并制定了宽带网络的发展目标。同时,中国移动获取“固网牌照”,成为真正的全业务运营商。宽带中国、提速降费等政策,都为有线宽带项目的普及以及带宽升级提速指明了方向。习总书记在乌镇互联网大会中强调“预计到2020年,中国宽带网络将基本覆盖所有行政村,打通网络基础设施‘最后一公里’,让更多人用上互联网”。截止2015年9月,我国宽带家庭渗透率为48%,预计2020年我国家庭渗透率将达到70%,未来5年仍有较大市场空间和提速需求。围绕着福建移动有线宽带项目的规划和实施这一问题,本文首先从项目管理的概念出发,明确了项目管理的内涵、特点,同时对项目管理中的基本工作、组织管理、基本流程等进行了说明。通过对市场开发的项目化管理进行论证,为项目管理在市场开发中的扩展提供了理论依据。同时,结合福建移动有线宽带的发展、市场环境、行业竞争等因素对该省的基本情况及特点进行分析,阐述了在福建移动进行有线宽带采取项目化管理的必要性与可行性。从项目全生命周期出发,对有线宽带市场开发的项目化管理进行管理模式的构建,确定了该项目在管理过程中的工作实施步骤以及管理方法。最后,通过在福建移动有线宽带发展的项目化管理实践所取得的成绩证明了项目化管理的科学性与有效性,同时也发现了应当进一步解决的问题并提出具有实用性和创造性的建议。本文的研究成果丰富了通信企业市场开发项目的工作思路,建立了合理的市场开发项目化管理模式,为市场开发项目尤其是针对有线宽带发展的工作方向提供指导,为项目的顺利进行找出了可行性措施。
[Abstract]:In August 2013, the State Council issued the "Broadband China Strategy and implementation Plan", which regards broadband network as the strategic public infrastructure for China's economic and social development in the new period, and formulates the development goals of broadband network. At the same time, China Mobile to obtain the "fixed-line license," become the real all-service operators. Broadband China, speed reduction and other policies, cable broadband projects for the popularity and bandwidth upgrade speed-pointing direction. "it is expected that by 2020, China's broadband network will basically cover all administrative villages and open the 'last kilometer' of network infrastructure, so that more people will have access to the Internet," Xi said at the Wuzhen Internet conference. As of September 2015, the penetration rate of broadband households in China is 48. It is expected that the penetration rate will reach 70 percent in 2020, and there will still be a large market space and speed increasing demand in the next five years. Focusing on the planning and implementation of Fujian Mobile Cable Broadband Project, this paper first defines the connotation and characteristics of project management from the concept of project management, and at the same time, organizes and manages the basic work of project management. The basic flow is explained. Through the demonstration of the project management of market development, it provides a theoretical basis for the expansion of project management in market development. At the same time, combined with the development, market environment, industry competition and other factors of Fujian Mobile Cable Broadband, this paper analyzes the basic situation and characteristics of this province, and expounds the necessity and feasibility of adopting project management of Cable Broadband in Fujian Mobile. Based on the whole life cycle of the project, the project management mode of the wired broadband market development is constructed, and the implementation steps and management methods of the project in the management process are determined. Finally, through the project management practice of Fujian Mobile Cable Broadband Development, the scientific and effective management of the project management is proved. At the same time, the problems that should be solved further are found and some practical and creative suggestions are put forward. The research results of this paper have enriched the working ideas of the market development project of the communication enterprise, established the reasonable market development project management mode, and provided the guidance for the market development project, especially for the work direction of the wired broadband development. The feasibility measures are found for the smooth progress of the project.
【学位授予单位】：南京邮电大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F626

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