Social Media Marketing:Why Every Business Must Have Social M
发布时间：2020-12-12 08:13
在当今社交媒体驱动发展的环境中,企业必须了解社交媒体如Facebook,Twitter以及社交增长策略。很不幸,许多小企业在开始创业时,并没有利用好社交媒体。本研究的目的是了解印度德里的不同企业主如何利用社交媒体发展业务,并利用社交媒体吸引消费者。文中收集了不同企业主和消费者的调查问卷,并做了深度分析。此外,数据采集的媒介WhatsApp,电话和电子邮件。不同年龄段的消费者也是研究的一部分,以更好地理解消费者在每个小视角下的行为,并分析他们如何接受社交媒体和社交媒体营销,以及它们在日常工作中扮演的重要角色。并且,这项消费者行为研究将帮助零售商改善他们的业务,以便未来可以增加其业务收入。关于企业主营销策略,这项研究揭示了社交媒体和社交媒体营销如何在当前业务系统运行。该研究将关注消费者和业主在不同平台的差距。因此,本文所讨论将为零售商提供更广泛的途径来了解他们的客户并根据其需求解决问题。案例研究的结果揭示了企业主用来建立和维护与消费者关系的不同策略。该研究最后的结论是,没有可靠的方法来衡量社交媒体的投资回报率。传统媒体和社交媒体对营销绩效都有很强的影响,尽管单一的社交媒体单元比单个传统媒体...
【文章来源】：山东大学山东省 211工程院校 985工程院校 教育部直属院校
【文章页数】：82 页
【学位级别】：硕士
【文章目录】：
摘要
ABSTRACT
ACKNOWLEDGEMENTS
LIST OF ABBREVIATIONS
CHAPTER 1 INTRODUCTION
1.1 Defining social consumer/I consumer
1.1.1 Consumer
1.1.2 Consumer behavior
1.1.3 Social consumer
1.1.4 Social consumer acting as a Game Changer impacting this business world
CHAPTER 2 LITERATURE REVEIW
2.1 The transition from internet use to the use of social media
2.1.1 What actually social media is?
2.1.2 Social media websites
2.1.3 Social media tools and platforms
2.2 Social media and its function in marketing
2.2.1 What is marketing?
2.2.2 IMC （Integrated Marketing Communication）
2.2.3 Social Networking Media Strategies
2.3 Benefiting from using social media marketing
2.3.1 What is social network media marketing?
2.4 social media and its impact on consumer social behavior
2.5 The influence of social Networking websites on consumer's Purchasing behavior
2.6 The affect of social media on drawing decision
2.7 The use of SM and SMM as a brand awareness tool for customers
2.8 Research Gaps and area of improvement
CHAPTER 3 OBJECTIVE AND RESEARCH METHEDOLOGY
3.1 Research Objectives
3.2 Research Hypothesis
3.3 Type of research followed
3.4 Data collection methodologies used
3.5 Instruments used for conducting research
3.6 Sampling Methodologies for research
3.7 Selection of data Analysis tool
3.8 Limitations to this study
3.9 Future scope of the study
CHAPTER 4 DATA ANALYSIS AND FINDINGS
CHAPTER 5 CONCLUSIONS
CHAPTER 6 SUGGESTION & RECOMMENDATION
REFERENCES
ANNEXURE
学位论文评阅及答辩情况表
本文编号：2912167
【文章来源】：山东大学山东省 211工程院校 985工程院校 教育部直属院校
【文章页数】：82 页
【学位级别】：硕士
【文章目录】：
摘要
ABSTRACT
ACKNOWLEDGEMENTS
LIST OF ABBREVIATIONS
CHAPTER 1 INTRODUCTION
1.1 Defining social consumer/I consumer
1.1.1 Consumer
1.1.2 Consumer behavior
1.1.3 Social consumer
1.1.4 Social consumer acting as a Game Changer impacting this business world
CHAPTER 2 LITERATURE REVEIW
2.1 The transition from internet use to the use of social media
2.1.1 What actually social media is?
2.1.2 Social media websites
2.1.3 Social media tools and platforms
2.2 Social media and its function in marketing
2.2.1 What is marketing?
2.2.2 IMC （Integrated Marketing Communication）
2.2.3 Social Networking Media Strategies
2.3 Benefiting from using social media marketing
2.3.1 What is social network media marketing?
2.4 social media and its impact on consumer social behavior
2.5 The influence of social Networking websites on consumer's Purchasing behavior
2.6 The affect of social media on drawing decision
2.7 The use of SM and SMM as a brand awareness tool for customers
2.8 Research Gaps and area of improvement
CHAPTER 3 OBJECTIVE AND RESEARCH METHEDOLOGY
3.1 Research Objectives
3.2 Research Hypothesis
3.3 Type of research followed
3.4 Data collection methodologies used
3.5 Instruments used for conducting research
3.6 Sampling Methodologies for research
3.7 Selection of data Analysis tool
3.8 Limitations to this study
3.9 Future scope of the study
CHAPTER 4 DATA ANALYSIS AND FINDINGS
CHAPTER 5 CONCLUSIONS
CHAPTER 6 SUGGESTION & RECOMMENDATION
REFERENCES
ANNEXURE
学位论文评阅及答辩情况表
本文编号：2912167
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