生鲜农产品的电商化流通创新机理

发布时间：2018-01-02 02:06

本文关键词：生鲜农产品的电商化流通创新机理　出处：《改革与战略》2017年05期 　论文类型：期刊论文

【摘要】：随着城市的扩大和消费者购买习惯的变化,传统农贸市场已经很难满足消费者对农产品的需求。农业专业合作社、农业龙头企业等新型流通组织以及冷链物流、电子商业等新兴业态的出现,促使农产品流通向着多元化、现代化的方向发展。社区生鲜超市和农产品电商等新兴零售端的出现,使消费者可以在更短的时间和距离内进行农产品购买,吸引新的消费群体。为促进生鲜农产品电商化流通创新,文章提出加强批发市场信息化及物流建设、提高超市经营生鲜农产品比例和发挥龙头企业物流优势形成核心竞争力等对策。
[Abstract]:With the expansion of cities and the change of consumers' buying habits, the traditional farmers' market has been difficult to meet the consumer's demand for agricultural products, agricultural professional cooperatives, agricultural leading enterprises and other new circulation organizations as well as cold-chain logistics. The emergence of electronic commerce and other emerging forms of business, promote the circulation of agricultural products towards the direction of diversification and modernization. Community fresh supermarket and agricultural products e-commerce and other emerging retail ends. So that consumers can purchase agricultural products in a shorter time and distance to attract new consumer groups. In order to promote the innovation of commercial circulation of fresh agricultural products, the article proposes to strengthen the wholesale market information and logistics construction. To improve the proportion of fresh agricultural products in supermarkets and to give play to the logistics advantages of leading enterprises to form the core competitiveness and so on.
【作者单位】：河南农业职业学院;
【分类号】：F326.6;F724.6
【正文快照】： 一、生鲜农产品供应链定义对供应链最早的研究起始于Potter(1980)年提出的价值链概念,随后众多学者对它进行了延伸。根据马士华(2000)的观点,供应链是围绕核心企业,通过对信息流、物流及资金流的掌控,从原材料开始,将最终产品经流通渠道最后到达消费者手中的过程所形成的,包括

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