得斯威物流公司发展战略研究

发布时间：2018-01-02 11:42

本文关键词：得斯威物流公司发展战略研究　出处：《天津财经大学》2015年硕士论文　论文类型：学位论文

【摘要】：随着近些年物流业的迅速发展,作为国际第三方物流行业领军人物之一的得斯威物流公司很早就开始实施了国际化战略,并取得了很好的成绩。已经成为了一家可以为客户提供全球物流服务的第三方物流企业。本文先对得斯威物流公司所处的外部环境进行了分析。其中首先运用PEST分析法分析了得斯威物流公司所处的宏观环境,然后又运用波特的五力模型分析了得斯威物流所处的行业环境,再用SWOT矩阵提出了四种战略方案,结合公司的愿景和使命确定了扩大市场份额,抓住市场机遇,扩大企业规模的全面发展战略。总战略上使用一体化,多元化战略,竞争战略中采用成本战略、差异化战略和聚焦战略,把战略的实施分为了三个阶段,先通过并购等方式进行国际物流网络的扩张,在进行仓储的布局,最后进军新型的电子商务行业。并对应每个阶段从组织结构、资源配置、管理信息系统建设的三个方面分别提出了保障措施。通过对得斯威物流公司的发展战略研究,希望能够对我国第三方物流企业的发展战略具有借鉴意义,使我国的第三方物流企业抓住当前我国制造业寻求变革,正在走出去的机遇,也尽快的实现国际化。
[Abstract]:With the rapid development of logistics industry in recent years, as one of the leading international third party logistics industry, Desway Logistics Company began to implement the international strategy very early. It has become a third party logistics enterprise that can provide customers with global logistics service. This paper first analyzes the external environment of Desway logistics company. EST analysis analyzes the macro environment of Desway Logistics Company. Then using Porter's five-force model to analyze the industry environment of Desway logistics, then using the SWOT matrix to put forward four strategic plans, combined with the company's vision and mission to determine the expansion of market share. Seize the market opportunity, expand the overall development strategy of enterprise scale, use integration, diversification strategy in the overall strategy, use cost strategy, differentiation strategy and focus strategy in the competition strategy. The implementation of the strategy is divided into three stages, first through mergers and acquisitions to expand the international logistics network, in the layout of warehousing, and finally into the new e-commerce industry, and corresponding to each stage from the organizational structure. The three aspects of resource allocation and management information system construction respectively put forward the safeguard measures. Through the development strategy research of Desway logistics company. It is hoped that it can be used for reference to the development strategy of the third party logistics enterprises in our country, so that the third party logistics enterprises in our country can seize the opportunity of seeking change in our manufacturing industry, and also realize the internationalization as soon as possible.
【学位授予单位】：天津财经大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F259.1

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