基于层次分析法的电子商务交易决策模型

发布时间：2018-02-19 22:21

本文关键词： 电子商务交易决策层次分析法层次结构模型　出处：《现代电子技术》2017年10期 　论文类型：期刊论文

【摘要】：C2C电子商务平台中产品种类繁多、质量参差不齐,如何准确地选择交易对象、避免遭受恶意欺骗、买到称心如意的商品已成为当前电子商务研究的热点之一。在对之前学者的研究和讨论的基础上,提出一种基于层次分析法的电子商务交易决策模型,综合商品属性、服务态度、物流服务、安全系统等多个方面计算交易决策依据的具体量化值,为交易决策提供数据支持。首先对构成决策问题的各因素建立递阶层次结构模型,其次是构造成对比较矩阵,第三是计算权重向量并做一致性校验,最后是层次总排序及一致性校验。实验结果表明,该模型有效提高了电子商务交易决策的准确性和有效性,可帮助买家避免恶意交易。
[Abstract]:There are many kinds of products in C2C E-commerce platform, the quality is not uniform, how to select the trading object accurately and avoid being cheated by malice, Buying satisfied goods has become one of the hot topics in e-commerce research. Based on the research and discussion of previous scholars, a decision model of e-commerce transaction based on Analytic hierarchy process (AHP) is proposed, which synthesizes commodity properties. Service attitude, logistics service, security system and other aspects calculate the specific quantitative value of the basis of transaction decision, and provide data support for transaction decision. Firstly, the hierarchical structure model is established for the factors that constitute the decision problem. The second is to construct a pairwise comparison matrix, the third is to calculate the weight vector and check the consistency, finally, the hierarchical total sort and consistency check. The experimental results show that the model can effectively improve the accuracy and effectiveness of e-commerce transaction decisions. Can help buyers avoid malicious transactions.
【作者单位】：青岛理工大学计算机工程学院;
【基金】：山东省自然科学基金资助项目(ZR2011FL002)
【分类号】：F724.6

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