H电商平台物流业务优化研究

发布时间：2018-02-28 14:02

本文关键词： 电子商务 B2B 物流系统业务优化价值链　出处：《东华大学》2017年硕士论文　论文类型：学位论文

【摘要】：在电子商务市场中,B2B交易占据了绝对多数的份额。物流作为电子商务的重要组成部分,是实现电子商务过程的重要保证和基础。H电商平台是一家创立于2014年的化工B2B电商,在短短两年时间里,业务发展迅速,成为行业领先的电商平台。为保持优势与核心竞争力,公司提出了为业内提供供应链金融服务、构造全产业链新生态系统的战略目标。但是现有的物流业务运营体系与信息系统状况已无法满足迅猛发展的业务和战略目标对物流的需求,因此对其进行全面的优化对H电商平台来说是十分必要的也具有重要的战略意义。本文围绕H电商平台物流业务优化及信息系统建设展开了研究。首先对H电商平台的背景、发展历程、物流业务运营现状进行了介绍,综合运用流程图分析、鱼骨图、流程诊断表等工具和方法对订单管理、承运商管理、运输执行、客户服务几个关键业务流程进行了分析诊断,总结并提出了现有物流运营体系所存在的问题,如业务整体效率不高、处理能力有限、人工操作为主,缺乏信息系统支持、信息不规范、客户服务水平不高等;然后针对所存在的问题,提出流程优化的目标和原则,基于对H电商平台价值链的分析,采用ESIA、标杆瞄准法、AHP层次分析法、SDCA等工具和方法对现有物流业务流程进行了优化改进,提出优化方案;最后以优化改进后的业务流程为指导,采用信息系统规划相关理论方法对新的物流信息系统功能进行了规划,提出相关的功能方案,并对物流信息系统的运营效果进行了跟踪评价。本文的研究内容和结果对于H电商平台物流业务水平的提升起到了积极的促进作用,同时也对类似的企业问题有一定的借鉴意义。本文组织结构如下:第一章绪论;第二章对B2B电子商务物流相关理论进行了综述;第三章就H电商平台物流业务现状进行描述并对所存在的问题进行了分析;第四章针对H电商平台物流业务的关键流程进行了优化;第五章对H电商平台物流系统的规划建设进行了介绍;最后对本文所研究的内容进行了总结和展望。
[Abstract]:Logistics, as an important part of electronic commerce, is the important guarantee and foundation of realizing the process of electronic commerce. H e-commerce platform is a chemical B2B e-commerce business founded in 2014. In a short period of two years, the business has developed rapidly and become the leading e-commerce platform in the industry. In order to maintain its advantages and core competitiveness, the company has offered to provide supply chain financial services to the industry. The strategic goal of constructing a new ecosystem of the whole industry chain, but the existing logistics business operation system and information system can no longer meet the needs of the rapid development of the business and strategic objectives of logistics. Therefore, it is very necessary and strategic for H ecommerce platform to carry out overall optimization. In this paper, the logistics business optimization and information system construction of H ecommerce platform are studied. First of all, the background of H ecommerce platform is discussed. The development course, the present situation of logistics business operation are introduced, and the tools and methods of order management, carrier management and transportation execution are used comprehensively, such as flow chart analysis, fish bone chart, process diagnosis table, etc. Several key business processes of customer service are analyzed and diagnosed, and the problems existing in the existing logistics operation system are summarized and put forward. For example, the overall efficiency of the business is not high, the processing capacity is limited, the manual operation is the main task, and the information system is lacking. Based on the analysis of the value chain of H ecommerce platform, the paper puts forward the goal and principle of process optimization in view of the existing problems. Adopting tools and methods such as ESIA, benchmarking method and AHP Analytic hierarchy process (AHP) and SDCA, this paper optimizes and improves the existing logistics business process, and puts forward the optimization scheme, finally, it is guided by the optimized business process. The function of the new logistics information system is planned with the relevant theory and method of information system planning, and the related function scheme is put forward. The research contents and results of this paper play a positive role in promoting the level of logistics business of H e-commerce platform. The organizational structure of this paper is as follows: the first chapter is the introduction, the second chapter summarizes the related theories of B2B e-commerce logistics. The third chapter describes the current situation of H e-commerce platform logistics business and analyzes the existing problems. Chapter 4th optimizes the key processes of H e-commerce platform logistics business. Chapter 5th introduces the planning and construction of H-commerce platform logistics system, and finally summarizes and prospects the content of this paper.
【学位授予单位】：东华大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6;F274;F252

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