中泰跨境电子商务调查研究

发布时间：2018-04-06 06:34

本文选题：跨境　切入点：电子商务　出处：《云南财经大学》2017年硕士论文

【摘要】：随着互联网技术的发展,跨境电子商务已经成为了当今世界上一种新型的贸易产业。各国贸易往来的增多使跨境电子商务的发展成为了一种势不可挡的趋势。近年来,我国跨境电子商务发展迅速,交易规模不断扩大,在进出口贸易额中所占比例也不断提高,中国跨境电子商务的交易规模在2016年达到了6.3万亿元,中泰跨境电子商务也随之发展起来。泰国在地缘政治上位于东盟地区的核心地带,是“一带一路”中东盟的物流、贸易和金融中心,连接了中国和东盟市场,中泰两国跨境电子商务孕育着巨大的发展机遇。随着中泰贸易往来的不断扩大,跨境电子商务在两国贸易往来中将发挥愈发重要的作用。目前,中国国内的电商市场开始进入饱和期,而东南亚地区是电子商务新兴市场,刚处于发展初期,电商平台之间的竞争相对温和。泰国的跨境电子商务发展较晚,但泰国政府也看到了跨境电子商务发展的巨大潜力。2016年泰国电商规模在2300亿到2400亿泰铢之间,增幅15%以上。近年来,泰国正积极推进电子商务及跨境电子商务的发展。本文通过查阅相关文献,发现国内外学者针对中泰跨境电子商务的相关研究较少,对中泰跨境电子商务的发展概况及问题分析也不多。本人利用去泰国实习的机会,以泰国人的视角对泰国跨境电子商务的发展历程、交易规模、交易平台、交易商品、支付方式、物流运输、法律法规等进行了实地调查研究。同时还设计了调查问卷对泰国消费者参与跨境网购进行个人基本情况、个人网购情况、物流运输情况、跨境网购服务情况四个方面的实地调查,并通过对泰国最大的跨境电商平台Lazada进行案例剖析,简述Lazada的基本网站简介及运营情况,并亲自在Lazada上体验购物。通过统计分析发现目前中泰跨境电子商务发展还存在物流、支付、法律法规、网络基础设施等方面的制约因素,也看到了随着“一带一路”的继续推进,作为新兴商业形态的中泰跨境电子商务面临着巨大的发展机遇。在此基础上提出了加快中泰跨境电子商务发展的建议,供有关部门、企业和个体在中泰跨境电子商务发展原有的基础上如何进一步拓展有所启迪。
[Abstract]:With the development of Internet technology, cross-border e-commerce has become a new trade industry in the world.The increase of trade between countries makes the development of cross-border e-commerce an irresistible trend.In recent years, China's cross-border electronic commerce has developed rapidly, the scale of transactions has been continuously expanding, and the proportion of import and export trade volume has been increasing. The scale of cross-border electronic commerce transactions in China has reached 6.3 trillion yuan in 2016.Sino-Thai cross-border e-commerce also developed along with it.Thailand is located in the core of ASEAN region in geopolitics. It is the logistics, trade and financial center of "Belt and Road". It connects China and ASEAN market, and the cross-border e-commerce between China and Thailand gives birth to huge development opportunities.With the expansion of trade between China and Thailand, cross-border electronic commerce will play an increasingly important role in the trade between the two countries.At present, China's domestic e-commerce market is beginning to enter the saturation period, while Southeast Asia is an emerging e-commerce market, in the early stages of its development, the competition between e-commerce platforms is relatively mild.Thailand's cross-border e-commerce development is late, but the Thai government also sees huge potential for cross-border e-commerce development. In 2016, Thailand's e-commerce business scale between 230 billion and 240 billion baht, an increase of more than 15 percent.In recent years, Thailand is actively promoting the development of e-commerce and cross-border e-commerce.By consulting relevant literature, this paper finds that scholars at home and abroad have few researches on cross-border e-commerce between China and Thailand, and there are few general situation and problem analysis of cross-border e-commerce between China and Thailand.Taking advantage of my internship in Thailand, I made a field investigation on the development of cross-border electronic commerce in Thailand from the perspective of Thai people, including the development of cross-border electronic commerce in Thailand, the scale of transactions, trading platforms, commodities, payment methods, logistics and transportation, laws and regulations, and so on.At the same time, a questionnaire was designed to investigate the basic situation of Thai consumers participating in cross-border online shopping, the situation of personal online shopping, the situation of logistics and transportation, and the situation of cross-border online shopping services.By analyzing the case of Lazada, the largest cross-border e-commerce platform in Thailand, this paper briefly introduces the basic website and operation of Lazada, and personally experiences shopping on Lazada.Through statistical analysis, we found that there are still some restrictive factors in the development of cross-border e-commerce between China and Thailand, such as logistics, payment, laws and regulations, network infrastructure, and so on. We also see that as "Belt and Road" continues to advance,As a new commercial form, Sino-Thai cross-border e-commerce is facing great development opportunities.On this basis, the paper puts forward some suggestions on how to speed up the development of cross-border electronic commerce between China and Thailand, for the relevant departments, enterprises and individuals how to further expand the development of cross-border e-commerce between China and Thailand on the basis of the original basis.
【学位授予单位】：云南财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6;F125

【参考文献】