云Space会务活动O2O公司从1.0到2.0的战略转型

发布时间：2018-11-04 09:09

【摘要】：O2O(Online to Offline),是指将线下的商务机会与互联网结合,让互联网成为线下交易的平台,这个概念最早来源于美国。O2O是互联网减法(网上消除了信息流、资金流和物流障碍)之后,传统企业互联网加法(线下商业如何与网上用户互动)的典型方式,是传统行业和互联网行业的结合,是线下企业触网的新契机。2015年是会务活动O2O混战元年,这一年中国传统会务活动行业都面临着互联网的深度解构,会务活动市场生态面临大规模洗牌重构。而重构之后,新的市场格局,各路豪杰的发展战略和发展速度,将在很大程度上决定会务活动O2O市场甚至整个会务活动市场未来的生态环境,因此研究会务活动企业战略转型有着重要的理论和现实意义。本论文首先从理论角度出发,理顺互联网思维和O2O商业模式的概念及关系,运用相关经济学、管理学等理论逐一阐述互联网技术对提高传统会务活动行业效率及发生变革起到的作用,以及对提升公司创新力和生产力起到的帮助。接着再引出公司战略和战略转型的概念及关系,通过战略演变过程推理,得出战略变革相关结论。然后开始引用一些传统会务行业数据和信息,反映出中国传统会务活动行业的一些问题,在此基础上,介绍了部分传统会务活动公司互联网化以及会务活动O2O公司的实战经验,从而发现一些可以被借鉴的公司战略思路及战略转型的方法。本文随后以云Space会务活动O2O公司为实际案例,研究其公司从1.0信息时代到2.0交易时代战略转型演变及实施的过程,进一步论证之前发现的公司战略管理规律及战略转型方式方法。为了找到公司战略管理中的问题和机会,使用SWOT分析法,深思外部竞争环境中的威胁和机会,以及公司内部优劣势,从而发现不足和问题。最后,本文总结了新的战略实施过程中发现的新问题,以及可取之处,以期对其他会务活动O2O公司的公司战略转型有一定的参考知道作用。本文采用了规范研究与实证研究相结合的方法,分析公司战略形成前的思考,以及形成后的实施,有效的对案例中公司所处的两个不同发展阶段的公司战略进行了比较和分析,通过新旧战略之间的关系,相同点和不同点,以及起到的效果如实地反映战略变革带给公司管理的变化,希望能为公司管理者的相关工作起到一定借鉴作用。但是由于多方面的原因,本文仍然存在不足之处,因此相关问题还值得进一步去研究。
[Abstract]:O2O (Online to Offline), is a concept that combines offline business opportunities with the Internet and makes the Internet a platform for offline transactions, a concept that originated in the United States. After capital flows and logistics barriers, the typical way in which traditional enterprise Internet addition (how offline businesses interact with online users) is a combination of traditional and Internet industries. 2015 is the first year of the mixed battle between the meeting activities and the O2O. In this year, the traditional meeting activities industry in China is facing the deep deconstruction of the Internet, and the market ecology of the meeting business activities is facing a large-scale reshuffle and reconstruction. After reconstructing, the new market structure, the development strategy and the speed of development of various major heroes will to a large extent determine the future ecological environment of the O2O market and even the whole meeting activity market. Therefore, it is of great theoretical and practical significance to study the strategic transformation of enterprises. In this paper, the concept and relationship of Internet thinking and O2O business model are straightened out from a theoretical point of view, and relevant economics is used. The theory of management explains the effect of Internet technology to improve the efficiency and change of the traditional meeting activity industry, as well as the help to enhance the innovation ability and productivity of the company. Then, the concept and relationship of company strategy and strategic transformation are introduced, and the relevant conclusions of strategic transformation are drawn through the reasoning of strategic evolution process. Then began to quote some data and information from the traditional meeting business industry, reflecting some problems in the traditional meeting business industry in China. On this basis, it introduced some of the traditional meeting business companies' Internetization and the actual combat experience of the O2O company. Thus we can find some company strategic thinking and strategic transformation methods that can be used for reference. This paper then takes the cloud Space meeting activity O2O company as the actual case, studies its company from 1. 0 information age to 2. 0 transaction time strategic transformation evolution and the implementation process, Further demonstrate the company's strategic management law and strategic transformation method found before. In order to find out the problems and opportunities in the strategic management of the company, the SWOT analysis method is used to reflect on the threats and opportunities in the external competitive environment, as well as the advantages and disadvantages within the company, so as to find the shortcomings and problems. Finally, this paper summarizes the new problems found in the implementation of the new strategy, as well as the desirability, in order to provide some reference for the strategic transformation of O2O companies. This paper adopts the method of combining normative research with empirical research, analyzes the thinking before and after the formation of the company strategy, and effectively compares and analyzes the company strategy in two different stages of development in the case. Through the relationship between the new and the old strategy, the similarities and differences, and the effect of the strategy change to reflect the change of the management of the company truthfully, hoping to play a certain role in the relevant work of company managers. However, due to various reasons, there are still shortcomings in this paper, so the related problems are worthy of further study.
【学位授予单位】：兰州交通大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272

【相似文献】