GYST公司天然气加注站竞争战略研究

发布时间：2018-01-25 23:45

本文关键词： GYST公司广东省汽运集团天然气加气站竞争战略　出处：《华南理工大学》2015年硕士论文　论文类型：学位论文

【摘要】：GYST公司是一家专业从事车用天然气加气站投资、建设、运营的企业,随着近年来全社会环保意识的提升,清洁的车用能源得到广泛的应用,也带动了广东省车用天然气加气站行业出现了“爆发式”增长,各类企业涌入行业,给GYST公司的发展造成了严重的威胁。因此GYST公司必须评估环境,把握机会、克服困难,制订有效的竞争战略,以增强企业在市场竞争的地位和能力。本文依据战略管理学理论,运用PEST、“五力模型”等方法对GYST公司所处的竞争环境进行分析。指出行业目前处于成长期,行业竞争激烈,机会与威胁共存。分析内部资源与能力,运用VIRO模型分析了企业的核心资源与能力,进而总结出其优势和劣势。指出GYST公司股东资源丰富、经过多年发展在车用天然气加气站行业积积累了丰富的项目管理经验、运营能力、气源保障能力强、股东资源强、也具备产业先动优势。但存在股东资源结构不均衡、市场开发能力弱、技术能力薄弱、土地来源单一、人力资源不足的劣势。运用SWOT方法对公司业务进行战略分析,必须充分发挥股东资源优势,首先集中力量在广东省汽运集团内部大力推广天然气项目,建立起成熟的公司运作体系,增强资源和能力优势,夯实发展的基础。同时力争开发与广东省汽运集团业态类似的道路运输企业客户,实现规模扩张。在为目标客户提供定制化的服务,体现在低成本和差异化方面的特征。指出GYST公司应选择蓝海战略,本文探索GYST公司竞争战略的制订和实施,为公司实现可持续发展提出建议。最后围绕战略定位和规划目标,指出公司必须加强完善组织架构和治理结构,建立完整的授权体系,完善审批流程;强化公司“诚信为实、以人为本、拼搏奋斗、服务社会”的文化氛围;建立健全财务管理、工程管理、安全管理和招标管理制度,以此构成对战略实施的支撑。
[Abstract]:GYST is a professional vehicle gas filling station investment, construction, operation of enterprises, with the promotion of environmental awareness of the whole society in recent years, clean vehicle energy has been widely used. It has also led to a "explosive" growth in the natural gas filling station industry for vehicles in Guangdong Province, with all kinds of enterprises pouring into the industry. Therefore, GYST Company must evaluate the environment, seize the opportunity, overcome the difficulties, and formulate an effective competitive strategy. In order to enhance the position and ability of enterprises in market competition, this paper applies PEST according to the theory of strategic management. This paper analyzes the competitive environment of GYST Company by means of "five Forces Model". It points out that the industry is in the growing period, the competition is fierce, the opportunity and the threat coexist, and the internal resources and capabilities are analyzed. This paper analyzes the core resources and capabilities of enterprises by using VIRO model, and then summarizes its advantages and disadvantages. It points out that the shareholders of GYST Company are rich in resources. After years of development in the automotive natural gas filling station industry accumulated a wealth of project management experience, operational capacity, gas source support capacity, strong shareholder resources. But there are unbalanced resource structure of shareholders, weak market development ability, weak technical ability and single land source. Using SWOT method to analyze the company's business strategy, it is necessary to give full play to the advantages of shareholders' resources. Firstly, we should concentrate our efforts on promoting natural gas projects in Guangdong Auto Transport Group. To establish a mature company operation system, enhance the resources and capacity advantages, consolidate the basis of development. At the same time, strive to develop similar to the Guangdong Auto Transport Group road transport enterprise customers. To achieve scale expansion. To provide customized services to target customers is reflected in the characteristics of low cost and differentiation. It is pointed out that GYST should choose Blue Ocean strategy. This paper explores the formulation and implementation of GYST's competitive strategy, and puts forward some suggestions for the company to achieve sustainable development. Finally, it points out that the company must strengthen and improve the organizational structure and governance structure around the strategic positioning and planning objectives. Establish a complete authorization system, improve the approval process; Strengthen the company's "honest and honest, people-oriented, struggle, service society" cultural atmosphere; Establish and perfect financial management, engineering management, safety management and bidding management system, which constitute the support to the implementation of the strategy.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.22;F272

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