洛江区行政管理中心迁移项目发展规划研究

发布时间：2018-02-15 10:48

本文关键词： 行政中心迁移规划项目管理　出处：《华侨大学》2015年硕士论文　论文类型：学位论文

【摘要】：本论文是基于泉州市洛江区新行政中心项目建设过程中相关项目管理理论的探讨和实践,旨在对行政项目建设管理中将项目管理理论进行实际化的操作和运用,并进行探索性的研究,力求总结出项目管理理论与行政项目相结合过程的经验与得失。一个区域的行政中心对一个区域的发展,起着相当重要的作用,而新行政中心的迁移对区域结构的改善,空间环境质量的提高,以及政府的自身发展起到了巨大的作用。同时对政府形象、职能转变、机构改革、执政理念革新等方面进行了有益的促进。但是在主流有点之外,也存在着诸多地区利益纠纷、矛盾与不和谐。本论文试图从区域经济总体发展战略的角度总结分析了一个新行政中心从迁移动机、区位选址、项目建设到后续配套设施以及周边区域发展等问题进行了分析归纳,对建设一个区域新行政中心过程中项目管理理论的运用和实践进行了探讨。在论文的核心部分,论文将对区域新行政中心的规划建设管理进行了系统的研究,对区域行政中心区的规划选址、功能组合、结构模式、形象特征等方面进行了系统详细的分析论述。论文通过现象分析—规律总结—原因探究—趋势探讨的研究思路,提出了区域行政中心区规划建设的原则,并对未来的改进方向进行了探讨。对于目前大部分区域行政中心建设中存在的形象单一、布局模式化、特色不足以及规模失控等问题,在前人研究成果的基础上,进行了原因分析,提出了自己的见解,并从社会发展、机制创新和制度完善等角度提出了问题解决的可能途径。在论文结论部分,论文对重点对洛江区域新行政中心区的规划设计进行了提炼与总结,并从项目建设动机、项目设计、项目实行、项目建设管理、项目监督验收等方面,建立一个完整的从宏观、中观到微观的开放式研究框架体系,从而为在政府行政项目建设工作中实行项目化管理做一些探索。本文主要对项目化营销管理模式进行了研究。在对其内涵和特点以及结构进行阐述的基础上,从管理层面上提出了营销项目群管理的概念,对营销项目群管理的目标、组织和方法进行了系统、深入的研究。从实施层面上提出了营销项目管理的概念,对项目管理在营销全程和营销关键环节中的具体应用进行了阐述。
[Abstract]:This paper is based on the discussion and practice of the relevant project management theory in the construction process of the new administrative center of Luojiang District, Quanzhou City, aiming at the practical operation and application of the project management theory in the administrative project construction management. And carries on the exploratory research, diligently summarizes the project management theory and the administration project unifies the process the experience and the gain and loss. A region's administrative center plays the quite important role to the development of a region, The relocation of the new administrative center has played a great role in improving the regional structure, improving the quality of the space environment, and the government's own development. At the same time, it has played a great role in the image of the government, the transformation of its functions, and the reform of its institutions. The innovation of the governing concept has been promoted. But beyond the mainstream, there are also many regional interest disputes. This paper attempts to summarize and analyze a new administrative center from the perspective of the overall development strategy of regional economy. This paper analyzes and sums up the problems of project construction to follow-up facilities and the development of surrounding areas, and probes into the application and practice of project management theory in the process of building a new regional administrative center. The paper will carry on the systematic research to the planning and construction management of the new administrative center of the region, to the planning location, the function combination, the structure pattern of the regional administrative center, Through the research ideas of phenomenon analysis, law summary, reason research and trend discussion, the paper puts forward the principles of planning and construction of regional administrative center district. And discussed the future direction of improvement. For most of the current regional administrative center in the construction of the image of a single, layout model, lack of characteristics and scale out of control, on the basis of previous research results, The author analyzes the reasons, puts forward his own opinions, and puts forward the possible ways to solve the problem from the angles of social development, mechanism innovation and system perfection. The paper abstracts and summarizes the planning and design of the new administrative center of Luojiang region, and establishes a complete macro view from the aspects of project construction motivation, project design, project implementation, project construction management, project supervision and acceptance, etc. Meso to micro open research framework, In order to carry out the project management in the government administration project construction work, this paper mainly studies the project marketing management mode. On the basis of the connotation, characteristics and structure of the project marketing management, In this paper, the concept of marketing project group management is put forward from the management level, and the objectives, organization and methods of marketing project group management are studied systematically and deeply. The concept of marketing project management is put forward from the implementation level. This paper expounds the application of project management in the whole marketing process and the key links of marketing.
【学位授予单位】：华侨大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TU712

【相似文献】