Boo Been服饰创意公司服装设计管理研究

发布时间：2018-03-30 06:37

本文选题：Boo　切入点：Been　出处：《南昌大学》2015年硕士论文

【摘要】：纺织服装产业作为石狮市支柱产业,2012年其产值达600亿元,占工业总产值的51%。为了维持石狮市服装产业持续健康的发展,石狮市提出了建立东方米兰的时装创意城计划。从2013年石狮《纺织产业集群可持续发展报告》中可以看到,服装创意产业在以“时尚与产业的结合”、“时尚与市场的结合”、“时尚与品牌的结合”指导方针下,服饰创意公司在石狮市的发展势头良好。2007年,Boo Been服饰创意公司在东方的“米兰”石狮市成立。Boo Been服饰作为一个新成立的公司,还处于发展中的摸索阶段。设计战略管理、设计事务管理和设计项目管理的模式已经建立,但随着公司力量的壮大,原有的模式在实际的运行中存在效率低下、成本控制居高不下、财务混乱、品质优劣不齐等现象。如何保持健康发展到壮大,公司的决策层在积极摸索的同时,也希望有系统的理论指导。受Boo Been服饰创意公司创始人委托,在针对Boo Been服饰创意公司现状调查的基础上,基于完善公司管理体系,提出对公司未来发展方向的建议。本论文采用SWOT的态势归纳方法,分析Boo Been服饰创意公司发展所具有的优、劣势,讨论公司发展战略及其可能存在的风险;围绕优化Boo Been服饰创意公司设计管理的目的,从设计战略管理、设计事务管理、设计项目管理三个方面,对比分析论述设计管理具体理论与办法,建立了设计管理体系;为了保证设计管理体系时效,借鉴其它设计公司优秀管理经验,从健康长远地发展思路出发,建议公司对文化创新、管理组织结构优化、绩效考核与激励管理,落实设计管理的保障体系。行业品牌的时代以不可阻挡的趋势到来,助推服装产业的升级,设计创新推动市场细分,都预示设计在这个时代将扮演重要的角色,服装创意公司有广阔的前景。类似Boo Been服饰创意公司之类工作室性质的小型设计公司,以单一的造型服务为主,如果品牌意识和创新意识不强,以及管理不慎,生存状态也会举步维艰。
[Abstract]:As a pillar industry of Shishi City, textile and garment industry produced 60 billion yuan in 2012, accounting for 51% of total industrial output value.In order to maintain the sustainable and healthy development of the clothing industry in Shishi City, Shishi City has proposed the plan of establishing a fashion creative city in Eastern Milan.From the 2013 Shishi Textile Industry Cluster Sustainable Development report, we can see that the clothing creative industry is under the guidelines of "combination of fashion and industry", "combination of fashion and market", "combination of fashion and brand".In 2007, Boo Been Costume Creative Co., Ltd. was set up in "Milan" in the East, as a new company, it is still in the groping stage of development.The models of design strategy management, design affairs management and design project management have been established. However, with the strength of the company, the original mode is inefficient, the cost control is high, and the finance is chaotic.The quality is not equal and so on.How to maintain a healthy development to grow, the company's decision-making level while actively groping, but also hope to have systematic theoretical guidance.Entrusted by the founder of Boo Been Costume Creative Company, based on the investigation of the current situation of Boo Been Costume Creative Company, and based on the improvement of the company's management system, this paper puts forward some suggestions for the future development of the company.This paper adopts SWOT's situation induction method, analyzes the advantages and disadvantages of the development of Boo Been clothing Creative Company, discusses the development strategy of the company and its possible risks, and focuses on the purpose of optimizing the design management of Boo Been Costume Creative Company.From three aspects of design strategy management, design transaction management and design project management, this paper compares and discusses the concrete theory and method of design management, establishes the design management system, in order to ensure the design management system,Using the excellent management experience of other design companies for reference, from the view of healthy and long-term development, it is suggested that the company should carry out the guarantee system of design management for cultural innovation, optimization of management organization structure, performance appraisal and incentive management.The era of industry brand comes with the unstoppable trend, which boosts the upgrading of garment industry and promotes market segmentation by design innovation, all of which indicate that design will play an important role in this era, and the clothing creative companies have broad prospects.Small studio design companies like Boo Been Costume Creative Company, with a single styling service, can struggle to survive if brand awareness and innovation are not strong, and management is careless.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.86;F274

【参考文献】