福建省中小企业网络营销问题研究

发布时间：2017-12-27 15:07

本文关键词：福建省中小企业网络营销问题研究　出处：《北方经贸》2016年11期 　论文类型：期刊论文

【摘要】：海峡西岸经济区的规划为福建省的经济发展注入了新的活力,福建省中小企业如何抓住新的机遇,结合信息技术的快速发展从而做大做强自己成为大家关注的热点。基于此,通过介绍网络营销的概念和中小企业开展网络营销的必要性,并结合福建省中小企业网络营销的现状,剖析其面临的有关从业人员素质、从业环境、企业对网络营销认知等问题,并针对问题提出加强政府的导向作用;加强对网络营销的管理等对策建议。希望对促进福建省中小企业的发展提供有益的帮助。
[Abstract]:The planning of the Economic Zone on the west side of the Straits has brought new vitality to the economic development of Fujian province. How to grasp the new opportunities and combine the rapid development of information technology to become bigger and stronger has become the focus of attention of Fujian's small and medium-sized enterprises. Based on this, the necessity to introduce the concept of network marketing and network marketing of small and medium-sized enterprises, combined with the status quo of network marketing for SMEs in Fujian Province, analyzes the facing related personnel's quality, working environment, enterprise network marketing cognitive problems, and put forward to strengthen the guiding role of the government; to strengthen the network marketing the management countermeasures. We hope to provide beneficial help to promote the development of small and medium enterprises in Fujian province.
【作者单位】：福建农林大学东方学院;
【分类号】：F274;F276.3
【正文快照】： 中小企业是吸纳社会就业的大户,中小企业的良性发展对促进社会就业,保持社会稳定具有重要的作用。在福建地区,国有大型企业相对于其他地区较少,而以民营资本为主体的中小企业则普遍多于全国大部分地区。近年来,随着全球经济的下滑,我国中小企业的发展普遍遇到了难题,如资金链

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