橱窗设计中的色彩应用研究

发布时间：2017-12-28 19:02

本文关键词：橱窗设计中的色彩应用研究　出处：《北京服装学院》2017年硕士论文　论文类型：学位论文

【摘要】：橱窗设计在国内外已经成为一个重要的行业,对于品牌的销量起到至关重要的作用。国内与国外在橱窗设计方面相比,存在着一定的滞后性。作为“第一视觉”,色彩在橱窗设计与展示中举足轻重,但国内的橱窗设计,长期缺乏系统性与规范化的配色方法与研究。美国营销学有一个著名的“七秒钟色彩”理论,强调了色彩在橱窗设计中的先决作用。橱窗设计中的色彩应用,具有一定的规律和方法。但如何合理地利用色彩关系,更好地发挥橱窗色彩的作用,目前国内外对该领域都缺乏应有的研究。本文主要对橱窗与品牌色彩、橱窗色彩的搭配规律、地域文化对橱窗色彩的影响,以及爱马仕橱窗色彩应用等做了重点的分析与研究。同时,采用了实例分析和数据分析的方法,对国内外的优秀橱窗案例的色彩提取和分析,旨在总结出橱窗设计中的色彩应用方法,以此指导国内橱窗设计中的色彩应用。
[Abstract]:Window design has become an important industry at home and abroad, and plays a vital role in the sales of brand. Compared with the window design in China and abroad, there is a certain lag. As a "first sight", color plays a decisive role in the design and display of showcase, but the domestic window design lacks systematic and standardized color matching methods and research for a long time. There is a famous "seven second color" theory in American marketing, which emphasizes the role of color in window design. The color application in the window design has certain rules and methods. But how to make use of the relationship of color and play the role of the color of the window better, there is a lack of research in this field at home and abroad. This paper mainly analyzes and studies the collocation of shop windows and brand colors, window colors, the influence of regional culture on window colors, and the application of Hermes window colors. At the same time, the method of case analysis and data analysis is adopted to extract and analyze the color cases of excellent window cases at home and abroad, so as to summarize the color application methods in window design, so as to guide the application of color in domestic window design.
【学位授予单位】：北京服装学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J525.2

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