我国职业体育诚信缺失研究

发布时间：2017-12-31 17:43

本文关键词：我国职业体育诚信缺失研究　出处：《北京体育大学》2017年硕士论文　论文类型：学位论文

【摘要】：诚信是最具社会认同度的道德行为观念和价值导向标准,对个体和社会的发展具有重要的指导作用。近年来,体育腐败、聚众赌球、服用兴奋性等体育诚信缺失行为演变为全球化现象,对体育诚信构成了严重威胁,体育诚信成为体育研究的热门话题。职业体育是当代全球体育中最活跃的部分,是国家体育核心竞争力的表现,是高水平的商业体育,以契约为核心的诚信精神对职业体育发展有重要的影响,当前我国职业体育诚信发展现状亟需更深入的研究。本研究运用文献资料法、专家访谈法、逻辑分析法等研究方法,尝试集中反映我国职业体育诚信缺失的现状,并就问题产生的原因作出详细解读,并以行为主体为视角,提出应对我国职业体育诚信缺失的对策。首先,研究认为我国职业体育诚信缺失的表现主要有消极、虚假比赛、判罚不公、黑哨等职业体育竞赛领域的诚信缺失;政府部门越权或缺位管理、职业体育协会导向不明或监管不力、职业体育俱乐部经营无序导致的职业体育管理领域的诚信缺失;以及职业体育赞助中的违约毁约、营销中的虚假宣传买卖、经纪活动中的隐瞒欺诈、相关产品开发的假冒伪劣等职业体育经济领域中的诚信缺失行为。其次,站在文化三层次理论及新制度经济学的相关理论视角上,研究认为造成我国职业体育诚信缺失的原因主要是:职业体育价值定位不明确、职业体育发展的制度设计不完善以及职业体育发展的运行体系不合理。最后,依据产生问题的原因,从政府部门、职业体育协会、职业体育俱乐部、职业体育从业个体(包括职业体育运动员、教练员、裁判员)四个角度提出应对我国职业体育诚信缺失的对策。
[Abstract]:Honesty is the most social identity of moral behavior concept and value orientation, and plays an important role in guiding the development of individual and society. In recent years, corruption in sports, the soccer gambling, taking excitability and other sports lack of honest behavior evolved into a global phenomenon, pose a serious threat to the physical integrity, honesty has become a popular sports the topic of sports research. Occupation sports is the most active part of contemporary global sports, is the core competitiveness of the national sports performance, is a high level of commercial sports, has an important influence on the spirit of good faith in contract is the core of the development of occupation sports, current research of China's sports development status to occupation integrity more deeply. This study on the use of literature, expert interviews, logical analysis and other research methods, trying to reflect the situation of lack of honesty occupation sports in our country, the reason and problems are made Fine interpretation, and to conduct a view of the subject, put forward countermeasures to deal with the lack of honesty occupation sports in China. First of all, the research that lack of credibility occupation sports in China is mainly negative, false matches, the penalty is not public, lack of credibility of whistle and other sports competition in the field of occupation; government departments or unauthorized absence management, occupation Sports Association the guide is unknown or lack of supervision, lack of credibility of occupation sports management field management disorder caused by occupation sports clubs and sports sponsorship; occupation in breach of contract breach of contract, in the marketing of false propaganda activities in the brokerage business, conceal fraud, lack of honesty related product development such as fake occupation in sports economy. Secondly, stand in the theory of three levels from the perspective of cultural theory and new institutional economics, the research that the main reasons causing the lack of honesty occupation sports in China: if the occupation. Education value orientation is not clear, the system design is not perfect and the development of sports occupation occupation sports development system is not reasonable. Finally, according to the causes of the problems, from the government departments, occupation occupation sports associations, sports clubs, sports practitioners (including individual occupation occupation sports athletes, coaches, referees) put forward countermeasures to deal with the lack of honesty occupation sports in China in four aspects.

【学位授予单位】：北京体育大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G803

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