全媒体背景下的整合营销

发布时间：2018-01-01 15:08

本文关键词：全媒体背景下的整合营销　出处：《新闻战线》2017年19期 　论文类型：期刊论文

【摘要】：正新媒体时代下,面临经济"新常态",在新闻业务创新、体制机制改革、市场经营拓展等方面有机遇也有挑战。传统媒体纷纷推进自身的新媒体建设,加速媒体融合,聚全媒体之力,迎市场之万变。马鞍山日报社通过整合营销,把顺应用户需求变化作为中心环节,秉承内容为王,转变营运理念,创新传播形态,通过整合内容生产的各个环节、内容传播的各个平台,面向市场和用户精准营销、个性化营销,走出了具有自
[Abstract]:Under the new media age, facing the economic "new normal", there are both opportunities and challenges in the innovation of news business, the reform of system and mechanism, the expansion of market operation, etc. The traditional media have pushed forward their own new media construction one after another. Speed up media integration, gather the power of the whole media, meet the market changes. Through integrated marketing, Ma'anshan Daily will conform to the needs of users as the central link, adhering to the content as the king, changing the concept of operation. Innovative communication form, through the integration of all aspects of content production, content dissemination of the various platforms, market-oriented and user accurate marketing, personalized marketing, out of the self-help.
【作者单位】：皖江晚报;
【分类号】：G206-F
【正文快照】： 新媒体时代下,面临经济“新常态”,由此可见,地市级纸媒在体制机制的束在新闻业务创新、体制机制改革、市缚中、市场竞争的环境下,要想生存下去,阅读点场经营拓展等方面有机遇也有挑战。传统媒必须转变营运理念,创新传播形态,整合自开展特色整合营体纷纷推进自身的新媒体建设,

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