新常态下中国家电制造企业的出口创新发展研究

发布时间：2018-01-01 23:29

本文关键词：新常态下中国家电制造企业的出口创新发展研究　出处：《南京理工大学》2017年硕士论文　论文类型：学位论文

【摘要】：改革开放以来,经过三十多年的发展,中国家电产业取得了显著的发展和进步。目前中国已经成为全球家电的制造中心和供给中心,占据70%的产能。近年来由于受到传统比较优势减弱和全球经济复苏乏力的影响,中国家电出口态势疲弱,家电出口进入了中低速增长、贸易摩擦加剧以及对创新高要求的外贸新常态阶段。家电制造企业亟待出口创新发展,整合全球的创新资源,拓展新的竞争优势,提升国际竞争力,扭转家电出口低迷的局面。本文的研究主题是新常态下中国家电制造企业的出口创新发展,家电制造企业出口创新度的测量是重点讨论的内容。本文从新常态下中国家电出口创新的基本情况出发,首先分析了中国家电制造企业出口创新存在的问题;其次在对影响家电制造企业出口创新的主要因素探讨的基础上,构建了家电制造企业的出口创新生态系统,主要包括核心层和外围层两部分内容,以此来全面系统地探讨中国家电制造企业的出口创新发展;此外,文章进一步构建了创新度测量指标体系,运用模糊积分法来综合测度家电制造企业的出口创新度,并实证检验了海尔、美的和格力三家企业的出口创新度。最后,本文进一步对中国家电制造企业出口创新发展的建议进行了讨论。结合理论分析和实证检验,本文的研究表明,中国家电制造企业的出口创新可以分为核心层和外围层两个层次来进行。其中核心层出口创新可以围绕用户个性化需求进行产品创新、商业模式创新以及国际营销创新;外围层出口创新则可以侧重"互联网+产业链金融"和行业协会的全面发展,以及创新基础设施、创新环境和政策措施等方面的完善,为家电制造企业提供创新支持。只有创新生态系统中各个要素共同创新、联合互动,才能推进家电制造企业出口创新发展,并最终实现整个系统的利益最大化。
[Abstract]:Since the reform and opening up, after thirty years of development, China appliance industry has achieved remarkable development and progress. At present, Chinese has become a global manufacturing center of home appliances and supply center, occupy 70% of the capacity. In recent years, due to the impact of weakening traditional comparative advantage and the global economic recovery is weak, weak trend China appliance exports, exports of home appliances entered in a low growth, trade friction and high requirement for innovation of foreign trade new normal stage. Electric appliance manufacturing enterprises to export innovation and development, integration of global innovation resources, develop new competitive advantage, enhance international competitiveness, reverse home appliances export downturn situation. The theme of this thesis is the innovation and development of export China appliance manufacturing enterprises under the new normal, household appliance manufacturing enterprises export measurement the degree of innovation is the focus of discussion. This article from the new normal Chinese appliances export innovation Based on the basic situation, first analyzes the Chinese appliance manufacturing enterprises export innovation problems; secondly based on the main factors affecting the household appliance manufacturing enterprises export innovation on the construction of the export innovation ecosystem of home appliances manufacturing enterprises, mainly including the core layer and the outer layer of two parts, in order to comprehensively explore the export the innovation and development of China appliance manufacturing enterprises; in addition, the article further constructs innovation measurement index system, using fuzzy integral method to measure electric appliance manufacturing enterprises export innovation degree, and examines the Haier, Midea and GREE three companies export innovation. Finally, the suggestions for further innovation and development of manufacturing enterprises export Chinese appliances are discussed. Combined with theoretical analysis and empirical test, this study shows that the China appliance manufacturing enterprises can export a new Divided into two levels, the core layer and the outer layer of the core layer. The export innovation can carry out product innovation around the needs of individual users, business model innovation and the innovation of international marketing; the outer layer can export innovation focus on "Comprehensive Development Association financial" Internet plus industry chain and industry, innovation and infrastructure improvement innovation environment and policy measures, for household appliance manufacturing enterprises to provide support for innovation. Only the various elements of innovation ecosystem together to promote innovation, joint interaction, home appliance manufacturing enterprises export innovation and development, and ultimately realize the maximization of the interests of the whole system.

【学位授予单位】：南京理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.6;F752.62

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