纸媒发展亟需互联网思维

发布时间：2018-01-02 07:30

本文关键词：纸媒发展亟需互联网思维　出处：《青年记者》2015年06期 　论文类型：期刊论文

【摘要】：正面对新兴媒体的冲击及读报群体日渐老龄化,纸媒广告增长后继乏力,广告份额也出现持续下滑。如今受众可选择的媒体平台增多,网站、微信、微博等都成为纸媒的竞争对手。纸媒要继续发展,就要活学活用互联网思维。互联网思维与纸媒发展互联网思维指能充分利用互联网的精神、价值、技术、方法、规则、机会等指导、处理、创新生活和工作的思维方式。在纸媒的广告经营活动中,互联网思维就是瞄准目标客户群体,实现病毒式传播提升广告和营销活动的影响力及参与度,使经营活动落地,带动人气,从而黏住活跃粉丝群,使其凝聚在纸媒
[Abstract]:Facing the impact of emerging media and the aging of newspaper readers, the growth of print media advertising has been weak, advertising share has also continued to decline. Now the audience can choose more media platforms, websites, WeChat. Weibo and so on have become the competitors of the paper media. If the paper media want to continue to develop, it is necessary to learn to use the Internet thinking. The Internet thinking and the paper media development of the Internet thinking refers to the spirit, value and technology that can make full use of the Internet. Methods, rules, opportunities and other guidance, processing, innovation of life and work thinking. In the paper media advertising activities, Internet thinking is targeted at the target customer groups. To achieve viral communication to enhance the influence and participation of advertising and marketing activities, to bring business activities to the ground, to promote popularity, thereby to stick to the active fan base and to make it concentrated in the print media
【作者单位】：沂蒙晚报;
【分类号】：G219.2-F
【正文快照】： 面对新兴媒体的冲击及读报群体日媒体依靠公信力和权威性掌握了大量的的核心价值所在。长久以来,传统媒体渐老龄化,纸媒广告增长后继乏社会资源,运用互联网思维,可以整合思维习惯单向传播,漠视读者需求,沂力,广告份额也出现持续下滑。如今受上述资源进行上下游产业链的创新,成

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