湘乡白田镇猕猴桃产业化项目建设研究

发布时间：2018-01-02 12:18

本文关键词：湘乡白田镇猕猴桃产业化项目建设研究　出处：《湘潭大学》2015年硕士论文　论文类型：学位论文

【摘要】：农业产业化发展是加快我国从传统农业向现代化农业发展的重要途径,也成为改善农村地区的经济发展现状的必然选择,猕猴桃产业化发展已然成为我国部分地区发展特色农业产业的重要内容。种植业产业化发展模式主要兴起于西方发达国家,相比较而言,国外猕猴桃产业化发展的实践与理论研究更为成熟,对湘乡白田镇东茅村猕猴桃产业化项目建设具有很好的参考价值。近几年来,国内猕猴桃产业化建设得到了迅速的发展,猕猴桃的果品质量得到大幅提升,随着国内居民收入水平与消费水平的提高,猕猴桃种植业将拥有巨大市场潜力,可见猕猴桃产业化项目不仅具有巨大的经济价值而且可以促进社会福利的增加。本文选取湘乡白田镇东茅村猕猴桃产业化项目作为研究对象,从湘乡白田镇东茅村的具体情况出发,把推动农业产业化发展的着眼点放在该地区猕猴桃特色种植业产业化发展上,本文首先通过整理并分析关于农业产业化、猕猴桃产业化及国内农业产业化经营模式等的相关文献资料,构建了本文的理论基础;其次通过对国内外猕猴桃产业化发展现状、市场行情展开分析,结合对猕猴桃产业化项目进行的市场调研,总结了该产业的发展趋势与经验;在此基础上,采用SWOT分析法从多角度对东茅村猕猴桃产业化项目的优势、劣势、威胁及机会进行综合分析,并从经营模式、产品营销模式及资金融通方案等方面对湘乡白田镇东茅村猕猴桃产业化项目建设的具体内容进行规划设计。最后,针对项目建设所面临的问题和挑战,从项目组织管理、政策扶持等提出相应的政策保障措施,从地域品牌、产品定位、产品包装及与当地旅游业、城市建设相结合的发展模式等方面提出湘乡市白田镇东茅村猕猴桃产业化项目建设的相关对策。
[Abstract]:The development of agricultural industrialization is an important way to speed up the development from traditional agriculture to modern agriculture, and it also becomes the inevitable choice to improve the present situation of economic development in rural areas. The development of kiwifruit industrialization has become an important part of the development of characteristic agricultural industry in some parts of China. Foreign kiwifruit industrialization development practice and theoretical research is more mature, which has a good reference value for the construction of kiwifruit industrialization project in Dongmao Village, Baitian Town, Xiangxiang in recent years. Domestic kiwifruit industrialization construction has been rapid development, kiwifruit quality has been greatly improved, with the improvement of income and consumption level of domestic residents, kiwifruit planting industry will have a huge market potential. It can be seen that kiwifruit industrialization project not only has great economic value but also can promote the increase of social welfare. Starting from the concrete situation of Dongmao Village in Baitian Town of Xiangxiang, the focus of promoting the development of agricultural industrialization is focused on the industrialization of kiwifruit characteristic planting in this area. Firstly, this paper analyzes the industrialization of agriculture through sorting out and analyzing. The relevant documents of kiwifruit industrialization and domestic agricultural industrialization management mode have constructed the theoretical foundation of this paper; Secondly, the development trend and experience of kiwifruit industrialization are summarized by analyzing the current situation and market situation of kiwifruit industrialization at home and abroad, and combining with the market investigation of kiwifruit industrialization project. On this basis, the advantages, disadvantages, threats and opportunities of the industrialization project of kiwifruit in Dongmao Village were comprehensively analyzed by using SWOT analysis method from various angles, and from the management model. Product marketing model and fund financing program to Xiangxiang Baitian town Dongmao village kiwifruit industrialization project construction specific content planning and design. Finally, the project construction facing the problems and challenges. From the project organization management, policy support and so on proposed the corresponding policy safeguard measure, from the geographical brand, the product localization, the product packing and the local tourism. The related countermeasures of kiwifruit industrialization project construction in Dongmao Village, Baitian Town, Xiangxiang City were put forward in this paper.
【学位授予单位】：湘潭大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F326.13

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