论自出版模式的演变及其发展

发布时间：2018-01-03 11:26

本文关键词：论自出版模式的演变及其发展　出处：《编辑之友》2015年07期 　论文类型：期刊论文

【摘要】：网络自出版,经历了从自费出版向依托网络平台实现自主与自助出版的转变。网络时代催生了自出版行为,又提供了自出版良性发展的受众接受基础和未来发展空间。从自出版在国内外的发展实际看,分成灵活、出版门槛低和传播营销便利,是其迅速发展的重要特征。国内电子书的自出版模式发展空间广阔,目前已涌现电子版权销售、定制自营和传统企业自出版以及自媒体自出版运营等模式。现存问题集中在内容质量的把关难、出版行为成功与市场回报成功脱节以及传统机构参与自出版业务力度欠缺等方面。应对这些问题,当建设职能部门监管与公共治理并举模式,培育付费习惯并拓展多种盈利方式,鼓励传统出版机构积极参与自出版业务。
[Abstract]:Self-publishing on the Internet has experienced a transformation from self-financing publishing to self-publishing based on the network platform. The self-publishing behavior has been accelerated in the network era. From the perspective of the development of self-publishing at home and abroad, it can be divided into flexible, low threshold of publication and ease of communication and marketing. It is an important feature of its rapid development. The domestic e-book self-publishing model has a broad development space, the current emergence of electronic copyright sales. Customizing self-publishing and self-publishing modes of traditional enterprises and self-publishing media. The existing problems focus on the quality of content control. The success of publishing behavior and the success of market returns are out of step with the lack of traditional institutions' participation in self-publishing business and so on. To deal with these problems, the construction of functional sector supervision and public governance should be carried out simultaneously. Cultivate the paying habit and expand the profit way, encourage the traditional publishing organization to participate in the self-publishing business actively.
【作者单位】：济南大学历史与文化产业学院;
【基金】：济南大学国家社科基金预研项目“中国新媒体影视剧运营现状与发展策略研究”(X1308)
【分类号】：G230.7
【正文快照】： 自出版(self-publishing)已成为一个较丰富和混杂的概念与提法。19世纪以来,英美等国便广泛存在诸如通过自费以及包购包销等方式来实现图书公开出版的情况。该类行为发生的原因,既是部分作者争取出版机会使然,也有一些作家想要获取独立出版模式之较强掌控权的动因,其出版过程

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