声誉资源和关系资源对突破式创新影响关系

发布时间：2018-01-03 16:00

本文关键词：声誉资源和关系资源对突破式创新影响关系　出处：《管理科学》2017年05期 　论文类型：期刊论文

【摘要】：突破式创新能为企业带来超额的未来收益,是企业成长的重要引擎。作为一种资源密集型活动,突破式创新需要大量营销资源作为保障,有学者证实了营销资源能促进突破式创新,也有学者却发现具有很强营销资源的企业倾向于回避突破式创新。针对营销资源与突破式创新的关系,已有研究尚没有得到统一结论,需要进一步梳理两者关系。以注意力基础观为视角,探讨声誉资源和关系资源对企业突破式创新的影响,并考察企业社会认知能力在其中的调节作用。采用问卷调查方法,对广东、浙江、江苏、山东和天津的制造企业进行调研,获得231份有效样本,采用多元回归分析方法对研究假设进行检验。研究结果表明,企业声誉资源和关系资源对突破式创新均具有负向影响;愿景领导和柔性组织弱化声誉资源对突破式创新的负向影响,远程搜索对声誉资源与突破式创新之间关系的负向调节作用并不显著;愿景领导和远程搜索弱化了关系资源对突破式创新的负向影响,柔性组织对关系资源与突破式创新之间关系的负向调节作用并不显著。通过理论分析和实证检验,进一步明晰了营销资源与突破式创新的关系,拓展了营销资源在注意力基础观中的应用,为突破式创新研究提供了更为完善的注意力基础观分析视角。在一定程度上回答了为什么一些拥有优质资源的企业具备较强的突破式创新能力,而另一些企业却不具备,从社会过程视角为企业的技术创新提供理论指导和实践指南。
[Abstract]:The breakthrough innovation can bring future excess return for the enterprise, is an important engine of enterprise growth. As a kind of resource intensive activities, breakthrough innovation requires a lot of marketing resources as the guarantee, found that the marketing resources can promote the breakthrough innovation, scholars have also found strong marketing resources enterprises tend to to avoid the breakthrough innovation. According to the relationship between marketing resources and breakthrough innovation, the existing research is still no unified conclusion, need further combing the relationship between them. The attention based perspective, to explore the influence of reputation resources and relation resource breakthrough innovation of enterprises, and the effects of corporate social cognitive ability the moderating role of the. The method of questionnaire investigation, in Guangdong, Zhejiang, Jiangsu, Shandong and Tianjin manufacturing enterprises to conduct research, obtained 231 valid samples and Analysis Method Research on false multivariate regression A test. The results show that corporate reputation and relationship resources have negative effect on radical innovation; visionary leadership and flexible organization weakened reputation resource on radical innovation negative influence, the remote search on the relationship between reputation resources and breakthrough innovation negative role is not significant; and remote vision leadership the relationship of resource search weakening breakthrough innovation negative effect on the relationship between the relationship between resources and breakthrough innovation flexible organization negative role is not significant. Through theoretical analysis and empirical test, to further clarify the relationship between marketing resources and breakthrough innovation, expand the application of marketing resources in the attention based view of the for the study of innovation breakthrough provides a more complete view of the attention based perspective. To a certain extent, the answer to why some enterprises out with quality resources The strong breakthrough innovation ability, while other enterprises do not have, from the perspective of the social process to provide theoretical guidance and Practice Guide for the enterprise's technological innovation.

【作者单位】：山西财经大学工商管理学院;天津财经大学商学院;南开大学商学院;
【基金】：国家自然科学基金(71472097)~~
【分类号】：F273.1;F425
【正文快照】： 以注意力基础观为视角,探讨声誉资源和关系资源对企业突破式创新的影响,并考察企业社会认知能力在其中的调节作用。采用问卷调查方法,对广东、浙江、江苏、山东和天津的制造企业进行调研,获得231份有效样本,采用多元回归分析方法对研究假设进行检验。研究结果表明,企业声誉资

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