LK包装印刷公司发展战略研究

发布时间：2018-01-05 08:53

本文关键词：LK包装印刷公司发展战略研究　出处：《湘潭大学》2015年硕士论文　论文类型：学位论文

【摘要】：本文以LK包装印刷公司为研究对象,深入探讨LK包装印刷公司发展战略问题,同时也希望此研究能为其他包装印刷公司在发展战略方面提供参考。LK包装印刷公司发展战略研究是在相关研究背景和意义的前提下,阐述了企业发展战略的概念及内涵、发展战略分析方法、发展战略规划体系,探究了LK包装印刷公司宏观环境、产业环境、微观环境和公司发展的机遇与威胁等外部战略环境,研究了公司的价值链、财务、技术创新、人力资源等内部资源和能力。通过分析和制定企业的使命和发展目标,探究了LK包装印刷公司的发展战略。为了确保发展战略的顺利进行,LK包装印刷公司应在公司组织结构、财务保障系统、市场营销策略、生产管理措施和企业文化方面制定实施和控制的具体措施。其研究的主要观点和结论:第一,LK包装印刷公司发展的优势有:充足的专业技术人员和较为完善的生产设备、设备较为先进,生产效率高、销售范围广、有一定的品牌影响力、信息系统平台优良、人力资源体系较为完善、地理位置优越、财务管理体系较为健全。第二,LK包装印刷公司发展的劣势有:采购成本高,规模不大、管理理念陈旧,管理人才少、业务范围狭小、生产设备不足、员工流动性大、财务办理灵活性不足、员工营销服务意识薄弱、自主研发能力不足。第三,LK包装印刷公司发展的机遇有:经济效益增大,企业业务范围拓宽、顾客稳定性增加,产品要求提高、产品向环保型、低溶剂残留趋势发展,企业内部生产工艺升级。第四,LK包装印刷公司发展的威胁有:产品趋于同质化、竞争增强,具有突破性的研发技术难以获得,服务营销意识缺乏。第五,LK包装印刷公司运用的发展途径和发展战略有:发展途径是密集型发展、多样化发展和一体化发展;发展战略是财务战略、技术创新战略、人力资源战略和联合竞争战略。
[Abstract]:In this paper, LK packaging printing company as the research object, in-depth discussion on the development strategy of LK packaging printing company, but also hope that this study can be other packaging and printing companies in the development strategy to provide reference of.LK packaging printing company research and development strategy is the premise in the related research background and significance, elaborated the concept and connotation of enterprise development strategy development, strategic analysis, strategic development planning system, to explore the LK packaging printing company macro environment, industry environment, opportunity and threat of external strategic environment of the micro environment and the development of the company, the research of the value chain, the company's financial, technological innovation, human resources and internal resources and capabilities. Through the analysis and development of enterprise the mission and development goals, to explore the development strategy of LK packaging printing company. In order to ensure the smooth progress of development and strategy, LK packaging printing company should be carried in the company organization The financial support system, marketing strategy, production management and corporate culture to develop specific measures to implement and control. The main viewpoints and conclusions of the study: first, LK packaging printing company development advantage: plenty of professional and technical personnel and perfect production equipment, advanced equipment, high production efficiency. A wide range of sales, there is a certain brand influence, excellent human resources information system platform, system is relatively perfect, the geographical position is superior, the financial management system is relatively perfect. Second, LK packaging and printing company development have disadvantages: high procurement costs, small scale, obsolete management philosophy, management personnel, the business scope is narrow, production equipment lack of staff mobility, financial management flexibility is insufficient, the marketing staff service consciousness is weak, the ability of independent research. Third, LK packaging and printing company development opportunities: economic effect Benefit increase, expand the business scope of enterprises, customers increased stability, improve product requirements, products to environmental protection, the development trend of low residual solvent, the internal production process upgrading. Fourth, LK packaging printing company development threat: products tend to homogeneity, enhanced competition, difficult to obtain a breakthrough in technology research and development, the lack of service marketing consciousness. Fifth, LK the use of packaging and printing company development approach and development strategy: the way is the intensive development, the development of diversified development and integration; development strategy is the financial strategy, technology innovation strategy, human resources strategy and competition strategy.

【学位授予单位】：湘潭大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.84;F272

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