流量红包业务平台的设计与研究

发布时间：2018-01-07 01:14

本文关键词：流量红包业务平台的设计与研究　出处：《吉林大学》2015年硕士论文　论文类型：学位论文

【摘要】：随着数据业务的深入发展,数据带宽大幅提升,OTT(Over The Top)应用迅速普及,给最终用户带来丰富的业务体验的同时,也给运营商带来很大压力——收入减少、网络压力增大和用户流失。同时在产业价值链上也悄然发展了转移,从传统电信运营商主导逐步转向为OTT业务提供商直接与用户打交道。用户的通信业务行为已经从传统的运营商提供的短彩信业务向互联网OTT应用快速转移。BOSS(BusinessOperation Support System)作为运营商最重要的运营支撑和计费系统,采用电信级架构设计,需要它的高稳定性和高可靠性。而数据业务处在快速发展的过程中,用户业务行为的个性化和使用数据业务的碎片化,都要求业务场景和形态设计必须灵活。基于BOSS的业务设计和流程设计都相对严谨和完善,不能够经常用于创新的业务开发,无法满足快速变化、快速形成套餐、快速满足营销需求。目前流量产品都是基于BOSS系统实现,从现有的流量产品看,流量经营模式仍以传统的经营方式在进行,未能实现流量经营转型的突破,不能吸引用户,刺激流量的使用。本文主要针对传统运营商面临的严峻挑战,设计流量红包平台,实现用户自由购买、领取、赠送流量红包等功能,以实现提升用户粘性,增加收入的流量经营目的。通过建设和实现流量红包平台,用户可以将自己在流量红包平台上购买的流量做成红包派发给某个人或者某群人。红包赠送渠道包括微信平台、app客户端等。红包发起人可以定义红包的大小以及个数。红包发出后,红包接收人通过点击赠送链接,接受红包,接收人收到的流量实时进入红包接收人账户,并可以实时使用也可以继续发放。流量红包平台具有如下特点:(1)能够将网络的智能管道能力聚合起来,简化流量产品生成的难度,同时可以方便、快速地将管道能力开放出去;(2)具备业务快速迭代能力,快速实现流量商品化,丰富流量经营场景,满足市场、用户的流量使用需求;(3)打通后向流量经营的渠道,增强流量计价属性,理顺运营商与互联网企业在流量经营合作上的价值链。流量红包平台能够真正实现新型差异化定价流量业务精细化应用,可满足市场要求的同时,提升移动用户粘度,并增强和政企客户的关系,提升户均流量,增加收入。
[Abstract]:With the further development of data services, data bandwidth increases, OTT (Over The Top) application of rapid popularization, brings a wealth of business experience at the same time to end users, but also to the operators to bring great pressure, reduced income, network pressure increases and the loss of users. At the same time in the industry value chain development has quietly shifted from the traditional leading telecom operators gradually turned into a OTT service provider to deal directly with the user. Users have provided communication services from traditional operators SMS MMS to the Internet application OTT (BusinessOperation Support System.BOSS fast transfer) as the operator of the most important operation support and billing system, using carrier grade architecture design needs its high stability and high reliability. And data services in the process of rapid development, user behavior and personalized business data traffic broken Slice, require business scenarios and form design must be flexible. Based on the business design and process design of BOSS are relatively strict and perfect, can not often used for business development and innovation, unable to meet the rapid change, the rapid formation of packages, fast to meet the marketing needs. The traffic products are based on BOSS system implementation, from the existing flow the flow of products, business model is still in the traditional management way and traffic management failed to achieve a breakthrough in transition, the user can not attract, use stimulus flow. Aiming at the problems in traditional operators challenges, design flow of red platform, realize the user free purchase, receive, free flow of red envelopes and other functions to achieve. To enhance user stickiness, increase the income of the business flow. Through the construction and implementation of traffic red platform, users can buy their own red envelopes on the platform in traffic flow to do A red envelope sent to a person or a group of people. Red gift channels including WeChat platform, APP client. Red sponsors can define the size of the envelopes and the number of red envelopes. After the issue, by clicking on the link with the recipient, the recipient received accept red envelopes, real time flow into account and can be the recipient red, also used in real time you can continue to extend. The flow of red platform has the following characteristics: (1) to the intelligent pipeline network together, simplify the flow of products generated by the difficulty, and it is convenient, quickly open out pipeline capacity; (2) business with fast iterative ability, fast flow commercialization, rich flow of business scene, meet the market needs of the user flow; (3) open to traffic management channels, enhance the flow of property valuation, straighten out the operators and Internet business cooperation in traffic management The value chain. The flow of red platform can realize new differential pricing traffic fine application, can meet the requirements of the market at the same time, enhance the mobile user viscosity, and enhance the relationship between the government and enterprise customers, improve the average flow rate, increase revenue.

【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TP311.52

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