基于中日韩比较的釜山邮轮港竞争力研究

发布时间：2018-01-07 04:03

  本文关键词：基于中日韩比较的釜山邮轮港竞争力研究　出处：《上海社会科学院》2017年博士论文　论文类型：学位论文

  更多相关文章： 邮轮产业 邮轮港口竞争力 中日韩比较 釜山邮轮港

【摘要】：在现代旅游产业发展的进程中,邮轮旅游以其舒适性、便捷性,并能够在短时间内饱览各地风土人情、品味美食、欣赏表演等高品质旅游服务而成为现代人偏爱的旅游方式,并被世界旅游组织(UNWTO)评为21世纪最好的旅游产品。从经济学角度来看,邮轮产业是具有巨大波及效应的成长型产业。因此,发展邮轮旅游经济成为世界许多港口新的经济增长点。特别是随着近年来中日韩邮轮市场的迅速发展,中日韩主要港口把邮轮产业的发展作为新的增长动力,加强对邮轮基础设施的投资,并积极发展邮轮旅游。在此背景下,韩国政府也制订了相关的法律政策和发展规划,为吸引邮轮旅客精心计划促营销,为加强港口基础建设竭心尽力谋发展,各方周密计划实施确保各个阶段目标的落实,而邮轮港口竞争力的提升则相应成为近期韩国学术界的研究热点。本文通过构建邮轮港竞争力的评价指标体系,对中日韩邮轮港口的竞争力进行了比较性研究,并以韩国釜山邮轮港为研究对象,提出了相应的竞争力提升举措。论文分为七章,从四个方面对邮轮港竞争力的提升进行了实证调研和理论分析。主要内容概括如下:首先,理论分析。以区位理论、可持续发展理论、国际竞争力理论等相关理论为基础,对邮轮港口竞争力的基本内涵进行分析,邮轮港口具有与一般港口不同的特殊性以及其独特的竞争力构成要素,并在此基础上提出了邮轮港口竞争力的分析框架。第二,构建指标体系。通过文献研究的梳理和专家咨询访谈的研究方法,分析并推导出邮轮港口竞争力的关键因素,构建邮轮港竞争力的评价指标体系,以5项一级指标及18项二级指标组成,其中一级指标包括"港口设施及服务条件"、"腹地旅游条件"、"连通性条件"、"政策条件"和"港口腹地经济条件"等。然后,针对邮轮相关的学界、政府及港口的专家进行了第一轮问卷调查,通过AHP分析法,得出邮轮港竞争力要素的重要程度(权重)情况。根据专家的问卷调查结果,得出邮轮港的竞争力因素中"腹地旅游条件"为最显著影响因子,其次依序为"港口设施及服务条件"、"连通性条件"、"政策条件"及"港口腹地经济条件"。第三,着力进行实证分析。对中国、日本、韩国的代表性港口上海、福冈、济州和釜山的邮轮港竞争力进行对比研究。以邮轮公司的职员、船员和港口相关从业人员为对象,进行第二轮问卷调查,对以上四个港口进行了综合测评,并以第一轮问卷调查中的权重值来比较四个港口间的竞争力差异。最后的综合得分排位为上海、福冈、济州和釜山港,可以得出釜山港的竞争力排位最低。第四,案例研究。在了解掌握釜山邮轮港的具体运营现状和存在问题的基础上,通过对海外先进邮轮港口的案例分析比较,探讨具备邮轮港口竞争力所需的核心要素是哪些,并对本文的理论框架进行了实证性检验。通过以上多角度的分析,提出强化釜山邮轮港竞争力的建设性意见及可操作性对策。提出要扩建邮轮基础设施和便利设施,强化与机场的连通性,提高价格竞争力,进行多方位全角度的市场营销策略,实现靠泊地旅游项目和旅游商品的多样化、个性化以及提高邮轮专业人才素质等。
[Abstract]:In the process of development of modern tourism, cruise tourism with its comfort, convenience, and in a short time can enjoy the taste of delicacy, around the local customs and practices, enjoy the show high quality tourism services and become a modern people prefer to travel, and by the World Tourism Organization (UNWTO) named the twenty-first Century best from tourism products. The point of view of economics, the cruise industry is a growth industry with enormous ripple effect. Therefore, the development of cruise tourism economy has become the world's new economic growth point for many ports. Especially with the rapid development of China's cruise market in recent years, Japan and South Korea the main port development of the cruise industry as a new growth engine, to strengthen the infrastructure of the cruise investment, and actively develop cruise tourism. Under this background, the South Korean government has also formulated a legal policy and development plan, in order to attract cruise passengers careful planning Marketing, as development efforts to strengthen the port infrastructure construction Heartstopper, careful planning the implementation of each stage to ensure all objectives of the implementation, and enhance the competitiveness of the cruise port in South Korea has become the recent research focus in academic circles. This paper constructs cruise port competitiveness evaluation index system of the competitiveness of the port and cruise to conduct a comparative study Busan, South Korea and cruise port as the research object, put forward the corresponding measures to enhance the competitiveness. The thesis is divided into seven chapters, the empirical research and theoretical analysis from four aspects to enhance the competitiveness of the cruise port. The main contents are summarized as follows: firstly, the theoretical analysis. Based on the location theory, sustainable development theory, the theory of international competitiveness other related theories, analyzes the basic connotation of cruise ports competitiveness, cruise port is different with the general port and its independence The elements of the competitiveness, and put forward the analysis framework of cruise ports competitiveness. Second, construct the index system. Through the research methods of literature research and expert interview, the key factors are analyzed and deduced the cruise port competitiveness, build post port competitiveness evaluation index system, consisting of 5 items grade indexes and 18 level two indexes, one level indicators including "port facilities and conditions of service", "hinterland tourism conditions", "connectivity conditions", "policy" and "port hinterland economy" and so on. Then, according to the cruise related scholars, experts and government carried out the first port round of questionnaire survey, through the AHP analysis, the degree of importance that elements of competitiveness of Hong Kong Cruise (weights). According to the results of a questionnaire of experts, the cruise port competitiveness factors "hinterland tourism conditions" as the most significant effect for Secondly, in order to "port facilities and conditions of service", "connectivity", "policy" and "port hinterland economy". Third, to carry out empirical analysis. On the China, Japan, Korea's representative port of Shanghai, Fukuoka, Jeju and Busan comparative study of cruise port competitiveness. The cruise company staff, crew and port related employees as the object, the second round of questionnaire survey, the above four ports for a comprehensive evaluation, and the weights of the first round of questionnaire survey to compare four values of the competition among the ports force difference. The comprehensive score of qualifying for Shanghai, Fukuoka, and Jeju Busan port, Busan port can reach the competitiveness of the lowest ranked fourth, case study. Based on the specific operating status to understand the Busan cruise port and problems, through the port of overseas advanced cruise case analysis and comparison study What are the key elements of preparation required for cruise port competitiveness, and the theoretical framework for the empirical test. Through the analysis of multi angle, put forward to strengthen the competitiveness of the port of Busan cruise, constructive comments and operational measures. Put forward to the expansion of cruise infrastructure and facilities, and strengthen the connectivity of the airport. To improve the price competitiveness, marketing strategy of the whole point of the range, to diversify the berthing tourism projects and tourism commodities, improve the professional quality and personalized cruise.

【学位授予单位】：上海社会科学院
【学位级别】：博士
【学位授予年份】：2017
【分类号】：F551;F591
，

本文编号：1390885