PCYNMC客户服务营销策略研究

发布时间：2018-01-07 07:14

本文关键词：PCYNMC客户服务营销策略研究　出处：《昆明理工大学》2015年硕士论文　论文类型：学位论文

【摘要】：近年来,我国社会经济快速发展,人民的生活水平也日益提高,客户对服务的要求也在不断地提高。随着经营规模不断地发展,竞争日益激烈,服务的作用凸显重要。当前,在市场经济条件下,服务营销的观念已经逐渐被企业所重视。谁能为客户提供优质服务,谁就能赢得客户,赢得市场。服务竞争正式适应这一规律应运而生的,它是对传统的竞争模式的改革。本文通过p CYNM C公司服务营销现状的分析,结合4C服务营销理论,针对目前营销中存在的问题,通过客户服务营销目标定位、客户细分和深度管理、一体化营销、平台化服务,双向沟通平台五个方面的营销策略,不断提升公司服务水平和营销能力,促进企业实现有质量、有效益、可持续的发展。
[Abstract]:In recent years, with the rapid development of our social economy, the living standard of the people has been improved day by day, and the customer's demand for service has also been raised. With the continuous development of business scale, the competition is becoming more and more fierce. Service plays an important role. At present, under the condition of market economy, the concept of service marketing has been gradually attached importance to by enterprises. Who can provide quality services for customers, who can win customers. Win the market. The service competition formally adapts to this rule, it is the reform of the traditional competition mode. This paper analyzes the current situation of service marketing of p CYNM C company. Combined with 4C service marketing theory, in view of the current marketing problems, through customer service marketing target positioning, customer segmentation and depth management, integrated marketing, platform services. The marketing strategy in five aspects of the two-way communication platform promotes the service level and marketing ability of the company, and promotes the enterprise to realize the quality, benefit and sustainable development.
【学位授予单位】：昆明理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F274

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