学生抱怨度视角下高职教育质量实证研究——基于8P服务营销要素模型

发布时间：2018-01-07 18:32

  本文关键词：学生抱怨度视角下高职教育质量实证研究——基于8P服务营销要素模型　出处：《职教论坛》2017年24期 　论文类型：期刊论文

  更多相关文章： 抱怨度 高职教育 服务营销 PS要素模型

【摘要】：教育是一种服务,学生作为教育主体,其态度评价对学校提高教育质量有重要参考意义。文章在8ps服务营销要素模型基础上,以学生抱怨度为切入点,构建以学生为评价主体的高等职业教育服务质量模型,对高等职业教育服务质量的影响因素及影响作用进行研究。采用问卷调查法对227名学生展开调查,运用AMOS结构方程模型验证模型和假设,运用SPSS进行ANOVA方差分析,对不同性别、学科、年级类别下高职教育质量影响因素的差异及显著性进一步进行分析,依据数据分析结果,对高等职业教育质量管理提出下列对策和建议:建立统一的高职教育服务质量评价指标;健全高职教育服务质量测评体系,结果与过程并重;坚持以顾客(学生)为导向的高职教育服务质量测评方法;重视学生对高职教育服务质量的抱怨度水平。
[Abstract]:Education is a kind of service, students as the main body of education is of important significance to improve the attitude of evaluation on the quality of school education. Based on the 8Ps elements of service marketing model, the students complained about the degree as the starting point, construction of higher occupation education service quality model with students as the main body of evaluation, to study the factors influencing the service quality of higher occupation education and influence. The investigation on 227 students by questionnaire, using AMOS structural equation model to verify the model and hypothesis, the use of SPSS ANOVA analysis of variance, subjects of different gender, grade, affecting the quality of Higher Vocational Education under the category differences and were further analyzed according to the results of data analysis, put forward the following countermeasures and suggestions on the quality management of Higher Occupation Education: the establishment of service quality evaluation indexes of Higher Vocational Education in Higher Vocational Education and improve the unified service quality measurement; The evaluation system is equal to the result and the process. It adheres to the evaluation method of the service quality of the higher vocational education guided by the customers (students), and attaches importance to the students' complaining degree to the service quality of higher vocational education.

【作者单位】： 天津职业技术师范大学经济与管理学院;
【基金】：天津职业技术师范大学科研发展基金资助项目“基于服务营销理念的高等职业教育感知质量评价体系研究”(编号:SK13-12),主持人:郝海
【分类号】：G717
【正文快照】： 一、前言高等职业教育肩负着培养面向生产、建设、服务和管理第一线需要的高素质技术技能型人才的重任,在我国现代化建设中有着极其重要和特殊的作用。“中国制造2025”是我国为紧跟国际产业发展趋势的背景下提出的,其目的是实现中国由制造大国向制造强国的转变,建设高水平、，

本文编号：1393751